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Amy Carr is Senior Director of Marketing at Addigy, an IT software company that provides managed service providers (MSPs) and IT teams with the software and services they need to successfully manage Apple devices. Amy has more than 20 years of experience in marketing and over 10 years of experience in SaaS and managed services. In her current role, Amy is responsible for building brand awareness for the Addigy product, as well as demand generation, working towards explicit goals centered on pipeline creation for the global sales organization. Prior to joining Addigy, Amy held numerous product marketing and demand generation leadership roles at ConnectWise and SoftServe.