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Ashley Ducray

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Ashley is a seasoned digital marketing specialist at MediaDev, a leading global IT marketing firm. With a robust background in international marketing and psychology, Ashley brings valuable expertise gained through extensive collaboration with software vendors of various sizes and global origins within the software industry.

Blind Launch, Bleak Results: Why Skipping a Marketing Plan Can Doom Your New Solution

Launching a new software solution without a marketing plan is a critical mistake that can jeopardize the success of even the most innovative products.

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