Brian Bailard and Ross Brondfield
Brian Bailard is Senior Managing Director and Co-Leader of the Global Pricing Practice at Blue Ridge Partners. Ross Brondfield is Managing Director in the Global Pricing Practice. Blue Ridge Partners has helped more than 100 software companies navigate pricing and monetization challenges.
Software companies shipped AI fast. They priced it badly.
A survey of 128 software executives finds most AI pricing models are informal, underpriced, and already straining renewals and margins.
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