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Bernadette Wilson

Bernadette Wilson
41 POSTS
Bernadette Wilson, a DevPro Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.

NIST SP 800-171: Are You Developing Compliant Solutions?

ISVs can add software features that help customers comply with the security requirements of NIST SP 800-171.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

Is Your Software Application Best Suited to a Horizontal or Vertical...

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Top Linux Distros for Software Developers

There are a wide variety of Linux distros to choose from, each with different features that may appeal to software developers.

Is Linux the Best Developer Operating System?

There are a lot of arguments for Linux as a developer operating system, but is it right for every development project?

The Swiss Cheese Model: Human Error Puts Holes in IT Security

Reduce vulnerabilities to security breaches and data loss by shoring up a common weakness: human error.

POS Industry Trends You Need to Know Before Choosing Integration Partners

Form smart alliances that give you the capabilities and flexibility you will need to stay relevant in the changing POS industry.

6 Physical Security Trends Creating Opportunities for ISVs

Physical security trends are driven by the demand for more effective ways to secure facilities and control access.

3 Signals That Your Business Partnerships Aren’t Working

The first indications your partners are standing in the way of business growth will come from your customers. Here’s how to form smarter alliances.

Higher Education Marketing Challenges: Do You Have the Solution for Gen...

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.

Q3 2018 Security Update: ISVs Must Focus on Small Business, Latest...

You may have the solution that can keep your clients safe from current cyberattacks and security risks. Here are current security challenges your clients...

ISVs: Get Ready for the California Consumer Privacy Act

The California Consumer Privacy Act website’s homepage starts off by saying, “They said it couldn’t be done … But we did it anyway.” On June...

4 Things an ISV Needs to Know Before Choosing a Mobile...

If your application is designed to give your customers mobile printing functionality, you need to integrate and certify your software with mobile printer hardware....

Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support

Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed...

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