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Bernadette Wilson

Bernadette Wilson
88 POSTS
Bernadette Wilson, a DevPro Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says...

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience...

5 DevOps Mistakes that Can Crush ISV Startups

Industry experts will tell you the best way to evolve your startup ISV into an established ISV is with DevOps— and they’re probably right....

How Software Developers Can Capitalize on Rising AI Trends

Technology is getting smarter. Using increasingly sophisticated algorithms to analyze data and predict outcomes, artificial intelligence (AI) enables computers and devices to perform tasks...

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put...

30 Blockchain Apps Waiting for a Willing ISV

When you hear “blockchain” do you associate it with cryptocurrency? If you do, you are only partially right. ISVs who are willing to think...

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is...

Healthcare Payment Trends Create Opportunities for ISVs

Consumers are driving changes in healthcare, and one area quickly evolving is how patients pay for services. DevPro Journal asked Jeff Spinabella, director of...

5 Practical Steps to Successful Partnerships with Offshore Software Development Teams

In this industry, talent can be hard to find. Forrester released the results of a study that found you may have to pay 20%...

What ISVs Need to Know about the General Data Protection Regulation (GDPR)

The clock is ticking on the May 25, 2018, enforcement deadline for the EU General Data Protection Regulation (GDPR), and your customers may be...

3 Healthcare Trends ISVs Shouldn’t Ignore

It’s hard to have a conversation about healthcare software trends without talking about disruption. And it’s not just pundits analyzing how to address current...

Blockchain 101: An ISV’s Guide

With Bitcoin dominating headlines over the past several months, it’s been nearly impossible not to be aware of the stir blockchain technology is creating...

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