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Cynthia Gumbert

Cynthia Gumbert
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Cynthia Gumbert is CMO at SmartBear. She has more than 20 years of software and hardware experience, having held leadership positions at Quick Base, CA Technologies, and Dell. She has repeatedly supported double- and triple-digit growth at various fast-growing technology startups.

(Mostly Free) Marketing Strategies That Will Produce ROI in 2023

With a tech industry slowdown underway, marketers are under pressure to demonstrate that their tactics lead to revenue and profitable growth.

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