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Christophe Naasz

Christophe Naasz
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Christophe Naasz is Business Development Director for Star Micronics.

2025 mid-year POS printing trends update

Expand your portfolio and enhance client satisfaction by integrating cloud-managed printing, multifunction devices, and sustainable media into your POS solutions.

A Letter to ISVs: To Sell or Not To Sell Hardware

Faced with the decision of whether or not to sell hardware? Christophe Naasz of Star Micronics outlines the pros and cons to help you make the right decision for your business.

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Ownership assigned after launch is not ownership

When engineering teams wait for a governance review to define accountability, the system already decided.

The checkbox that isn’t a control: Rethinking human-in-the-loop for ISVs

Relying on a final review screen fails to catch systemic AI errors. Software vendors must architect genuine oversight directly into the product.

AI application generation needs design, discipline and determinism

Scaling AI application generation requires moving beyond prompt-driven workflows to embed architectural and design constraints into development.

Modern monetization: The route to software business success

Stop relying on intuition. Use granular customer usage data to improve software products, optimize AI investments, and boost adoption.