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Hélder Ferreira

Hélder Ferreira
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Hélder Ferreira is Director of Product Management at Sembi. As a Product Director with a background in Mathematics & Computer Science, Hélder brings over a decade of experience building impactful software products in the internet and enterprise space. His journey has taken him from hands-on product ownership to leading cross-functional teams and driving strategic vision at scale. Today, Hélder focuses on shaping product strategy with a strong emphasis on innovation, user-centric design, and the transformative potential of AI. Hélder is particularly passionate about leveraging AI to deliver smarter, more efficient, and deeply intuitive experiences that solve real customer problems.

Testing should guide AI, not just check its work

Connecting AI to test artifacts and execution evidence turns individual coding tasks into a continuous, context-aware SDLC workflow.

What “agentic” actually means for software quality (beyond the buzzwords)

Agentic AI can gather test data and surface gaps, but engineers must still validate results and own every release decision.

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