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Liz Lemarchand

Liz Lemarchand
3 POSTS
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

Why France is the New Incubator for Start-up ISVs

France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of...

Why ISVs Need Agile Marketing

Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is...

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