Liz Lemarchand
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
5 Common Mistakes ISVs Make with B2B Marketing
Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.
How to Build Business Partnerships that will Help Your ISV Startup Grow
OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
Social Selling Best Practices for ISVs
Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
Insights from “The Culture Map” for Working with Off-Shore and Remote Teams
To improve business culture and create a unified corporate identity, you must understand the cultural variances that define your team.
4 Ways Software Developers Can Improve Content Marketing in 2019
Improve content marketing this year by storytelling, communicating value, and making content more interactive.
5 Tips for Launching a Successful B2B Email Marketing Campaign
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
5 Steps to a Successful Webinar
Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.
The Top 10 Essential Elements of an ISV’s Website
A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.
Why France is the New Incubator for Start-up ISVs
France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of...
Why ISVs Need Agile Marketing
Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is...
