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Liz Lemarchand

18 POSTS
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.

Summer Reading Recommendations for ISVs

Here is a list of must-read business best-sellers to keep you on your toes (while they’re dipped in the swimming pool).

5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap

No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.

Advice for Marketing During an Economic Recovery

The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.

How 2020 Changed Our Company Culture for the Better

"While 2020 has felt like the worst year in history for many reasons, it’s also been one of our best for a lot more."

How to Rebuild Your Business After the Coronavirus Shutdown Ends

Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends. 

Secure Remote Workers Without Hampering Productivity

Here are some tips to ensure your remote workers can continue to operate as usual in a secure manner.

4 Tips for Software Sales Reps

What can you do when you need to meet your sales targets, but prospects are not converting fast enough?

The Worst Business Advice I Ever Received

“Paying Dues” on your way to success can interfere with work–life balance and career satisfaction — and it really isn’t necessary at all.

5 Common Mistakes ISVs Make with B2B Marketing

Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.

Social Selling Best Practices for ISVs

Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.

Insights from “The Culture Map” for Working with Off-Shore and Remote Teams

To improve business culture and create a unified corporate identity, you must understand the cultural variances that define your team.

4 Ways Software Developers Can Improve Content Marketing in 2019

Improve content marketing this year by storytelling, communicating value, and making content more interactive.

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

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