Liz Lemarchand
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
Advice for Marketing During an Economic Recovery
The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.
How 2020 Changed Our Company Culture for the Better
"While 2020 has felt like the worst year in history for many reasons, it’s also been one of our best for a lot more."
How to Rebuild Your Business After the Coronavirus Shutdown Ends
Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends.
Secure Remote Workers Without Hampering Productivity
Here are some tips to ensure your remote workers can continue to operate as usual in a secure manner.
4 Tips for Software Sales Reps
What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
The Worst Business Advice I Ever Received
“Paying Dues” on your way to success can interfere with work–life balance and career satisfaction — and it really isn’t necessary at all.
5 Common Mistakes ISVs Make with B2B Marketing
Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.
How to Build Business Partnerships that will Help Your ISV Startup Grow
OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
Social Selling Best Practices for ISVs
Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
Insights from “The Culture Map” for Working with Off-Shore and Remote Teams
To improve business culture and create a unified corporate identity, you must understand the cultural variances that define your team.
4 Ways Software Developers Can Improve Content Marketing in 2019
Improve content marketing this year by storytelling, communicating value, and making content more interactive.
5 Tips for Launching a Successful B2B Email Marketing Campaign
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
5 Steps to a Successful Webinar
Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.
The Top 10 Essential Elements of an ISV’s Website
A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.
Why France is the New Incubator for Start-up ISVs
France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of...
