Liz Lemarchand
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
How to Succeed at Product-Led Marketing
Successful product-led marketing means putting your customer at the center of everything you do.
Improve Software Sales During a Tough Economy
Here's some can't-miss advice for growing your sales pipeline during tough economic times.
Keys to Growth in an Uncertain Economy
Growth in uncertain times is absolutely possible as long as you focus on what’s most important.
How to Improve Your Channel Program in 2022
Your channel program needs to adapt and adjust to each type of partner, as well as to changing business environments that may influence your partners’ behavior.
2022 Marketing Predictions for Software Vendors
Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.
Summer Reading Recommendations for ISVs
Here is a list of must-read business best-sellers to keep you on your toes (while they’re dipped in the swimming pool).
5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
Advice for Marketing During an Economic Recovery
The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.
How 2020 Changed Our Company Culture for the Better
"While 2020 has felt like the worst year in history for many reasons, it’s also been one of our best for a lot more."
How to Rebuild Your Business After the Coronavirus Shutdown Ends
Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends.
Secure Remote Workers Without Hampering Productivity
Here are some tips to ensure your remote workers can continue to operate as usual in a secure manner.
4 Tips for Software Sales Reps
What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
The Worst Business Advice I Ever Received
“Paying Dues” on your way to success can interfere with work–life balance and career satisfaction — and it really isn’t necessary at all.
5 Common Mistakes ISVs Make with B2B Marketing
Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.
How to Build Business Partnerships that will Help Your ISV Startup Grow
OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
