Liz Lemarchand
Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
5 Must-Read Personal Development Books to Support Software Business Success
Here are five must-read personal development books that will not only ignite your passion but also elevate your business acumen.
Successful marketing strategies to deploy when targeting other ISVs
Focusing on the value you bring to ISVs and their customers is key as you build and promote an OEM partnership program.
Top Books to Level Up Your Software Leadership Skills
These six books containing valuable and actionable insights are a must read for any software business leader.
2023 Opportunities that ISVs Can’t Afford to Miss
With every economic downturn, there are always incredible new business opportunities. 2023 is no exception.
5 Effective Ways to Incentivize Your Sales Team
Creating an environment that values growth and teamwork will create a cohesive unit that will be hard for your reps to live without.
What My Mentors Told Me About Navigating Difficult Situations
Between the news, social media and just the people that we come in contact with each day, there can often be an overwhelming aura of negativity surrounding us.
Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
How to Succeed at Product-Led Marketing
Successful product-led marketing means putting your customer at the center of everything you do.
Improve Software Sales During a Tough Economy
Here's some can't-miss advice for growing your sales pipeline during tough economic times.
Keys to Growth in an Uncertain Economy
Growth in uncertain times is absolutely possible as long as you focus on what’s most important.
How to Improve Your Channel Program in 2022
Your channel program needs to adapt and adjust to each type of partner, as well as to changing business environments that may influence your partners’ behavior.
2022 Marketing Predictions for Software Vendors
Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.
Summer Reading Recommendations for ISVs
Here is a list of must-read business best-sellers to keep you on your toes (while they’re dipped in the swimming pool).
5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
Advice for Marketing During an Economic Recovery
The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.
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