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Liz Lemarchand

Liz Lemarchand
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Liz Lemarchand is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.

Top Books to Level Up Your Software Leadership Skills

These six books containing valuable and actionable insights are a must read for any software business leader.

2023 Opportunities that ISVs Can’t Afford to Miss

With every economic downturn, there are always incredible new business opportunities. 2023 is no exception.

5 Effective Ways to Incentivize Your Sales Team

Creating an environment that values growth and teamwork will create a cohesive unit that will be hard for your reps to live without.

What My Mentors Told Me About Navigating Difficult Situations

Between the news, social media and just the people that we come in contact with each day, there can often be an overwhelming aura of negativity surrounding us.

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

How to Succeed at Product-Led Marketing

Successful product-led marketing means putting your customer at the center of everything you do.

Improve Software Sales During a Tough Economy

Here's some can't-miss advice for growing your sales pipeline during tough economic times.

Keys to Growth in an Uncertain Economy

Growth in uncertain times is absolutely possible as long as you focus on what’s most important.

How to Improve Your Channel Program in 2022

Your channel program needs to adapt and adjust to each type of partner, as well as to changing business environments that may influence your partners’ behavior.

2022 Marketing Predictions for Software Vendors

Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.

Summer Reading Recommendations for ISVs

Here is a list of must-read business best-sellers to keep you on your toes (while they’re dipped in the swimming pool).

5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap

No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.

Advice for Marketing During an Economic Recovery

The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.

How 2020 Changed Our Company Culture for the Better

"While 2020 has felt like the worst year in history for many reasons, it’s also been one of our best for a lot more."

How to Rebuild Your Business After the Coronavirus Shutdown Ends

Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends. 

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