Home Authors Posts by Maureen Plowman

Maureen Plowman

Maureen Plowman
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https://smartbear.com/

Maureen Plowman is Senior Vice President, Brand and Corporate Communications at SmartBear. She leads the development of the brand’s strategic narrative to continue to elevate its position as a global leader in the software development and visibility space. Previously, she was Vice President of Marketing at Alignable. Maureen has spent over two decades building standout brands during startup, acquisition, and IPO for companies like Constant Contact and IBM, among others. She played a critical role in the acquisition of Meteorix, a Workday implementation partner by IBM, building a customer-centric brand resulting in the organization being named to the prestigious Inc. 500 Fastest Growing Companies list and recognized as a category leader by industry analysts, leading to the strategic sale to IBM.

brand-identity-marketing-software-development
Marketing

The power of authentic software branding

Maureen Plowman -
Brand identity isn't just about design; it's about uncovering what makes your company truly unique and ensuring that identity resonates with your customers.
marketing-advice
Marketing

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

Maureen Plowman -
These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.

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