Home Authors Posts by Sharat Potharaju

Sharat Potharaju

Sharat Potharaju
2 POSTS 0 COMMENTS

Sharat Potharaju is the Co-founder and CEO of Beaconstac, responsible for crafting the overall strategy and execution. Sharat is dedicated to achieving Beaconstac’s vision to enable digital connection with every physical object and place on the planet. Prior to his entrepreneurial career, Sharat spent a few years working in investment banking at Merrill Lynch in New York. Sharat holds a master’s degree in engineering management from Duke University and a bachelor’s degree in engineering from the Indian Institute of Technology (IIT) Madras.

Retail Trends to Watch as We Approach 2024

From personalization and QR codes to audio advertising and conversational commerce, 2024 will see many enduring retail trends — and a few new ones as well.

Mobile-First: A Necessary Ingredient for Success

Solutions that aren’t mobile-first will fall behind their competitors, unable to capture the attention of customers spending a lot of time on their phones.

You May Also Like

BlueStar enters into an agreement to be acquired by TD SYNNEX

BlueStar's expertise and TD SYNNEX's global reach to create new opportunities for partners.

Your 2027 sales pipeline is being shaped by Q4 budget cycles

Waiting for a bid request means you're already late. Use Q4 to open conversations, build your response library, and plan capacity for the Q1 surge.

Agentic commerce fraud looks clean, which is the problem

Agent-initiated payments look legitimate even when they aren't. Learn how emerging standards help you verify the agent behind every transaction.

AI turned your best account into your worst margin

AI turned heavy usage from a free win into a variable cost. Without knowing cost per account, every pricing decision is a guess that erodes margin.