Hiring in the Current IT Talent Climate

To find the best developers for your team, understand the market in your region, research the prevalence of the skills you need to hire for, and consider options that can expand your search to find the talent you need.

How to Communicate Effectively with Clients to Develop a Workflow Solution

The applications that provide your clients with the greatest value are designed to meet their specific needs. Use this framework and these communication tips to collect the information you need.

Glimpse Gives Managers “Eyes” on 5 Bars in a Miami Emporium, Reducing Loss by...

With the Glimpse Performance Insights solution, La Centrale ensures all of its employees are following standard procedures and customers always receive consistently great service.

NIST SP 800-171: Are You Developing Compliant Solutions?

ISVs can add software features that help customers comply with the security requirements of NIST SP 800-171.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

M&A Done Right: How to Plan for a Smooth Transition during a Merger or...

Here's how to ensure your customers and employees are informed and comfortable with changes ahead of a merger or acquisition.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Top Linux Distros for Software Developers

There are a wide variety of Linux distros to choose from, each with different features that may appeal to software developers.

DevOps Transformation Takes a Village

If you want a DevOps initiative to succeed, it's critical to get your team on board by explaining the “why” behind the plan and how each person can contribute to success.

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