business software

Advice for Strengthening Your Channel Program

To strengthen your channel program, you need to focus on the success of the partner and your joint customers.

7 DevOps Predictions: What Software Development Will Look Like in the 20s

Build, test, deploy takes top priority, automation gets more attention, and developers factor risk into their decision-making.
social selling

The Art of Social Media Marketing: The SMEs Edition

Can SMEs (small to midsize enterprises) live up to our era’s expectations? And if so, at what cost?

Do Software Vendors and Technology Buyers Speak the Same Language?

To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.

One Critical Way to Ensure Your Agile Project’s Success

Enlisting the help of an engagement lead from your client’s team can build anticipation, facilitate meetings, and shorten implementation time.

2020 DevOps Trends that Developers Need to Watch

Developers need to emphasize security and continuous testing as well as consider the efficiency that cloud and Kubernetes can provide.

2020 Marketing Predictions from Moz

Expect a greater emphasis on digital reviews, Google using location in search rankings and delivering more video in search results, and users embracing voice search.

The 5 Best Practices for Qualifying Leads

Identifying leads in your target audience and where they are in the sales funnel can help you focus and improve conversion rates.

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.

Why Communicating With Field Sales Reps Is Vital To Business

Technology can give sales managers the visibility and data they need, keep field sales reps connected, and create tools that incentivize sales.

SEO 101: The First Steps Toward Creating a Website that Works for You

Focus on answering the questions people ask, get your message across quickly, and build strategies that bring people to your content.

How to Overcome Objections When Selling Cloud Solutions

Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?

How to Build the Right Software Testing Framework

There’s no single, “right” way to test software. Rise to the challenge by collaborating with peers, leveraging automation, and finding the framework that will address your current needs.

How to Hold a Dev Day at Your Software Company

What could your business accomplish when developers exchange ideas, learn and encourage each other to innovate?

How to Develop an Effective Virtual Workplace

As companies continue their migration to a fully remote model, they need a secure and reliable solution.

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