Why North American-focused ISVs Should Care About GDPR Compliance

The European Union will begin enforcing the General Data Protection Regulation (GDPR) on May 25, 2018, and businesses that process the personal data or monitor behavior of people within the EU are scrambling to...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

5 DevOps Mistakes that Can Crush ISV Startups

Industry experts will tell you the best way to evolve your startup ISV into an established ISV is with DevOps— and they’re probably right. DevOps, however, which has only been in the mainstream for...

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is...

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

Where Are You on Your DevOps Journey?

The term DevOps has been around for nearly a decade, yet there’s still a lot of hype and confusion surrounding it. Since it’s such an important concept for software developers and ISVs, I wanted...

5 Practical Steps to Successful Partnerships with Offshore Software Development Teams

In this industry, talent can be hard to find. Forrester released the results of a study that found you may have to pay 20% above market salary rates this year when you’re looking for...

MOST POPULAR