4 Tips for ISVs Looking to Build a Channel

One of the most significant decisions an ISV/software developer faces is whether to sell direct or to develop an IT channel, comprising VARs, MSPs (managed services providers), MSSPs (managed security services providers), SIs (systems...

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
women in IT

Advice to Women in IT: Find Your Path and Keep Learning

Education and mentorship can make an impact on career choices that can increase the number of women with successful careers in IT.

How to Develop Enterprise Software for the Long Haul

Collaborating with business leaders, testing, and providing the right UX for all users are vital to enterprises' software success now and in the future.
business software

Advantages of Partnering to Develop Business Software Applications

Regardless of vertical, partnering to develop business software applications can mean a competitive advantage, happier customers, and greater opportunities for innovation.

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could...

How to Communicate Effectively with Clients to Develop a Workflow Solution

The applications that provide your clients with the greatest value are designed to meet their specific needs. Use this framework and these communication tips to collect the information you need.
business book recommendation

Software Developer Book Club: Business Book Recommendations from ISVs

What are other ISVs reading? Here are six worthwhile business book recommendations from other ISVs on topics that range from rapid growth to customer loyalty.

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...

Strategies and Best Practices for Monetizing your Software

At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion....

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