With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
Improve content marketing this year by storytelling, communicating value, and making content more interactive.
Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal...
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.
Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.
Defining the right market for your software application will help you build your business and operate more cost-effectively.
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
Your strategy for selling POS software solutions should align with your business goals and growth plans.