Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.

ISV Email Marketing Strategies that Build a Sales Channel

Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.

Why ISVs Need Agile Marketing

Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is also the appropriate title of his book about the method)....

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and...

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations...

MOST POPULAR