B2B marketing mistakes

5 Common Mistakes ISVs Make with B2B Marketing

Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.
social selling

4 Answers to ISVs’ Most Pressing Questions About Social Media

With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.
social selling

Social Selling Best Practices for ISVs

Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
SaaS, software as a service

Is Software as a Service (SaaS) the Best Application Delivery Method?

ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
improve content marketing

4 Ways Software Developers Can Improve Content Marketing in 2019

Improve content marketing this year by storytelling, communicating value, and making content more interactive.

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal...

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.

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