Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
Defining the right market for your software application will help you build your business and operate more cost-effectively.
The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.
DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used...
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...
Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal...
A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
Your strategy for selling POS software solutions should align with your business goals and growth plans.
Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.
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