5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for...

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.

ISV Marketing: What Works (and What Doesn’t)

DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used...

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal...

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

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