Chronotypes: Should You Let Your Coders Work at Night?

Research shows that people fall into different categories of chronotypes and will achieve different levels of productivity and innovation at different times of the day.

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal...

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

5 Keys to Becoming a Strong ISV Leader

Leaders aren’t born — especially people who are adept at leading a team through software development processes. Here’s advice on how to develop your skills as an ISV leader and build a team that fuels business growth.

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.

Hiring in the Current IT Talent Climate

To find the best developers for your team, understand the market in your region, research the prevalence of the skills you need to hire for, and consider options that can expand your search to find the talent you need.

How to Communicate Effectively with Clients to Develop a Workflow Solution

The applications that provide your clients with the greatest value are designed to meet their specific needs. Use this framework and these communication tips to collect the information you need.

Glimpse Gives Managers “Eyes” on 5 Bars in a Miami Emporium, Reducing Loss by...

With the Glimpse Performance Insights solution, La Centrale ensures all of its employees are following standard procedures and customers always receive consistently great service.

NIST SP 800-171: Are You Developing Compliant Solutions?

ISVs can add software features that help customers comply with the security requirements of NIST SP 800-171.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

M&A Done Right: How to Plan for a Smooth Transition during a Merger or...

Here's how to ensure your customers and employees are informed and comfortable with changes ahead of a merger or acquisition.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

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