M&A Done Right: How to Plan for a Smooth Transition during a Merger or...

Here's how to ensure your customers and employees are informed and comfortable with changes ahead of a merger or acquisition.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Top Linux Distros for Software Developers

There are a wide variety of Linux distros to choose from, each with different features that may appeal to software developers.

DevOps Transformation Takes a Village

If you want a DevOps initiative to succeed, it's critical to get your team on board by explaining the “why” behind the plan and how each person can contribute to success.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Tips for Building a Successful Reseller Channel

Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.

7 Benefits of Using PaaS to Support Your Application Lifecycle

Deploying and managing applications in the cloud will help you innovate faster, more cost effectively and with less risk.

Startup Introduces App to Bring Predictability to the Development Process

Anaxi brings easy tracking to the 25 million active GitHub repositories

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