Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Tips for Building a Successful Reseller Channel

Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.

4 Things That Won’t Work With Your Reseller Channel

To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.

doForms’ Secret to Success: Apply “The Art of War” for Business

Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.

Best Practices for Recruiting/Hiring Sales Reps

The tech industry’s unemployment rate hit 1.9% in April 2018, down from 3% a year ago. That’s great news for tech professionals, but it’s a challenge for growing ISVs who have to step up their recruiting efforts to find qualified candidates.

Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time,...

Strategies and Best Practices for Monetizing your Software

At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion....

ISVs: Break These Common Reseller Partner Program Bad Habits

Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we...

8 Tips for Building a Successful SaaS Model

Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you...

Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support

Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro...
preparing for scrum meetings

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture,...

Should an ISV Sell Hardware?

As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should...

5 Can’t-Miss Tips for Building your Sales Channel

Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

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