Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time,...

Strategies and Best Practices for Monetizing your Software

At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion....

ISVs: Break These Common Reseller Partner Program Bad Habits

Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we...

8 Tips for Building a Successful SaaS Model

Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you...

Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support

Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro...
preparing for scrum meetings

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture,...

Should an ISV Sell Hardware?

As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should...

5 Can’t-Miss Tips for Building your Sales Channel

Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

4 Tips for ISVs Looking to Build a Channel

One of the most significant decisions an ISV/software developer faces is whether to sell direct or to develop an IT channel, comprising VARs, MSPs (managed services providers), MSSPs (managed security services providers), SIs (systems...

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for...

2017 Was The Year of SaaS

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations...

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...

Increase Your ISV Sales Potential Via Hardware Vendor Partnerships

As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers)...

MOST POPULAR

Join Thousands of Your Peers
Receive our weekly newsletter full of actionable and inspirational articles for B2B software developers.
We respect your privacy.