Sales Advice You Can Take To The Bank

Sales management, qualifying prospects, compensating a sales team and building sustainability in a changing world.
LinkedIn marketing

How to Market Your Business on LinkedIn

LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.

Is Cost-Cutting a Sign We’re Heading for a Recession?

Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?

Brand Building 101: Go Deeper Than Logos and Colors

It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
selling software online

4 Essential Tips for Selling Software Online

Increase your sales by implementing these top software selling tips.

2019 Worldpay POS Channel KPI Study: ISV Sales, Margins Are Growing

The results of the 2019 Worldpay POS Channel KPI Study suggest it’s a good time to be an ISV providing point of sale (POS) applications.
SaaS, software as a service

Is Software as a Service (SaaS) the Best Application Delivery Method?

ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
open source software

Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”

Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Tips for Building a Successful Reseller Channel

Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.

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