open source software

Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”

Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

doForms’ Secret to Success: Apply “The Art of War” for Business

Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

2017 Was The Year of SaaS

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation...

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could...

Tips for Building a Successful Reseller Channel

Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations...

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for...

Increase Your ISV Sales Potential Via Hardware Vendor Partnerships

As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers)...

4 Things That Won’t Work With Your Reseller Channel

To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.
preparing for scrum meetings

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture,...

ISVs: Break These Common Reseller Partner Program Bad Habits

Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we...

6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

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