Why North American-focused ISVs Should Care About GDPR Compliance

The European Union will begin enforcing the General Data Protection Regulation (GDPR) on May 25, 2018, and businesses that process the personal data or monitor behavior of people within the EU are scrambling to achieve GDPR compliance. As a North American-based ISV, you may be aware of the approaching GDPR...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...

5 DevOps Mistakes that Can Crush ISV Startups

Industry experts will tell you the best way to evolve your startup ISV into an established ISV is with DevOps— and they’re probably right. DevOps, however, which has only been in the mainstream for a little less than a decade, can be a difficult concept to master, and many...
Content Marketing

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using...

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many others on the list, it's far more critical than many business owners think. A 2015...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...

Where Are You on Your DevOps Journey?

The term DevOps has been around for nearly a decade, yet there’s still a lot of hype and confusion surrounding it. Since it’s such an important concept for software developers and ISVs, I wanted to delve into it further and separate fact from fiction. What is DevOps? DevOps is a combination...

5 Practical Steps to Successful Partnerships with Offshore Software Development Teams

In this industry, talent can be hard to find. Forrester released the results of a study that found you may have to pay 20% above market salary rates this year when you’re looking for particular skills.  When your ISV company needs to expand its resources, partnering with an offshore...

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