incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...

ISV Marketing: What Works (and What Doesn’t)

DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used and to what result. The data from the survey is in the process of being...
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a time when people are using digital channels to get their news, but this straightforward, tried-and-true...

How to Overcome Objections When Selling Cloud Solutions

Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
business partnerships

Business Partnerships: How Cross-Promotion Can Help With Marketing Content

Alliances can help you reach new audiences and create co-marketing content that your customers and prospects will find compelling and useful.

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...
cloud-computing

How NiceLabel is Crossing the Chasm

There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...

The Benefits of Partner Marketing

Having trouble creating blogs and other marketing content? Here's why your vendor partners could be the solution.
marketing-strategy

5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap

No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
SaaS, software as a service

Is Software as a Service (SaaS) the Best Application Delivery Method?

ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.

ISV Email Marketing Strategies that Build a Sales Channel

Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.
Web Analytics Tools

Top 5 Web Analytics Tools for Improving Site Performance

By choosing a robust website analytics tool, you’ll gain valuable metrics and data that will help optimize your site’s user experience, boost traffic, and maximize conversion rates.

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First DevOps, Now NoOps?

Consider what could be possible if you’d fully automate the “Ops” aspect of DevOps.
retail-ai

Combating Retail Crime and Fraud with AI

The use of AI in retail security operations provides a transformative solution to the biggest issues retailers face.

Kaiser Permanente Data Breach Exemplifies a Global Data Challenge for Software Developers

Software development leaders can have frank discussions with operations teams and organizational leadership on their true data privacy and security posture.

Unveiling the Power of Interchange Optimization for ISVs

Optimizing interchange fees presents a significant opportunity to enhance financial efficiency and bolster the bottom line.
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