SEO Tips for ISVs: The Right Way to Use SEO Keywords
If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...
David vs Goliath: How Addigy is Challenging Much Larger Competition
In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
How to Overcome Objections When Selling Cloud Solutions
Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?
ISV Marketing: What Works (and What Doesn’t)
DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used and to what result. The data from the survey is in the process of being...
Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?
Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
Press Release Writing for Software Development Companies
Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release.
Press releases may seem a little passé in a time when people are using digital channels to get their news, but this straightforward, tried-and-true...
Is Your Software Application Best Suited to a Horizontal or Vertical Market?
Defining the right market for your software application will help you build your business and operate more cost-effectively.
Business Partnerships: How Cross-Promotion Can Help With Marketing Content
Alliances can help you reach new audiences and create co-marketing content that your customers and prospects will find compelling and useful.
How NiceLabel is Crossing the Chasm
There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...
Create Killer Case Studies In-House: A Developer’s Guide
There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...
Is Software as a Service (SaaS) the Best Application Delivery Method?
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
The Benefits of Partner Marketing
Having trouble creating blogs and other marketing content? Here's why your vendor partners could be the solution.
ISV Email Marketing Strategies that Build a Sales Channel
Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.
5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
The Art of Social Media Marketing: The SMEs Edition
Can SMEs (small to midsize enterprises) live up to our era’s expectations? And if so, at what cost?
