While marketers are doubling down on email marketing, not all campaigns yield the desired ROI.
Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.
Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart. If you are having trouble finding and chasing down prospects using...
Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
AI is sending personalized offers to consumers creating a win-win: relevant deals for shoppers and increased business for retailers and restaurants.
Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
Can SMEs (small to midsize enterprises) live up to our era’s expectations? And if so, at what cost?
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
Here are five easy and smart ways to incorporate stock visuals in your content marketing material to drive engagement and conversion.
There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...
With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.
Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.
Word-of-mouth marketing works best for products and services that involve the sentiment of trust.