Zebra Workstation Connect
AI applications

Why Marketers Don’t Have to Wait Years to Get Value from AI Applications

AI is sending personalized offers to consumers creating a win-win: relevant deals for shoppers and increased business for retailers and restaurants.
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
SEO Optimization

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
software marketing seo

How to Find the Best Keyword Phrases for your Software Business

B2B software developers should use these tips to find the best keyword phrases for their business.
marketing-trends-best-practices

Marketing Insights: What Has the Pandemic Taught Us?

A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.
marketing-strategy

5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap

No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
social selling

The Art of Social Media Marketing: The SMEs Edition

Can SMEs (small to midsize enterprises) live up to our era’s expectations? And if so, at what cost?
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.
Content Marketing

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using...

Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects

If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.
improve content marketing

4 Ways Software Developers Can Improve Content Marketing in 2019

Improve content marketing this year by storytelling, communicating value, and making content more interactive.
SaaS-customer-loyalty

6 Ways to Build SaaS Customer Loyalty

Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...

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Leverage Corporate Development Communities for Software Business Success

Here’s how utilizing corporate development platforms can be a game-changer for your software business.

Low-Code with Higher Impact: Don’t Overlook These Low-Code Features

Here are some lesser-appreciated, yet undoubtedly impactful, components of low-code platforms that software teams must consider.

How Virtual Assistants Add Real Value in the Warehouse

ISVs can design solutions that help warehouse teams enhance their performance by giving them instant access to data and analytics insights.

What You Need to Know About SoftPOS

Here are answers to some common questions about softPOS that can help you decide if this technology can provide value to your customers.
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