E-mail Marketing

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...
Content Marketing

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and what wasn’t. In digging further into the data, we learned (not surprisingly) that some ISVs...

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.
AI applications

Why Marketers Don’t Have to Wait Years to Get Value from AI Applications

AI is sending personalized offers to consumers creating a win-win: relevant deals for shoppers and increased business for retailers and restaurants.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

2020 Marketing Predictions from Moz

Expect a greater emphasis on digital reviews, Google using location in search rankings and delivering more video in search results, and users embracing voice search.

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.

ISV Email Marketing Strategies that Build a Sales Channel

Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
rebuild-after-coronavirus

How to Rebuild Your Business After the Coronavirus Shutdown Ends

Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends. 
storytelling-in-marketing

Tips for Better Storytelling in Marketing

Storytelling is efficient in grabbing the attention of an audience that is constantly bombarded with information and advertisements.

(Mostly Free) Marketing Strategies That Will Produce ROI in 2023

With a tech industry slowdown underway, marketers are under pressure to demonstrate that their tactics lead to revenue and profitable growth.

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