social selling

The Art of Social Media Marketing: The SMEs Edition

Can SMEs (small to midsize enterprises) live up to our era’s expectations? And if so, at what cost?

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...
net-promoter-score-nps

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

2020 Marketing Predictions from Moz

Expect a greater emphasis on digital reviews, Google using location in search rankings and delivering more video in search results, and users embracing voice search.

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.
software marketing seo

How to Find the Best Keyword Phrases for your Software Business

B2B software developers should use these tips to find the best keyword phrases for their business.

Sales Advice You Can Take To The Bank

Sales management, qualifying prospects, compensating a sales team and building sustainability in a changing world.

Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects

If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.
social selling

Social Selling Best Practices for ISVs

Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
improve content marketing

4 Ways Software Developers Can Improve Content Marketing in 2019

Improve content marketing this year by storytelling, communicating value, and making content more interactive.
E-mail Marketing

6 Steps to Improve Your Email Marketing ROI

While marketers are doubling down on email marketing, not all campaigns yield the desired ROI.
B2B marketing mistakes

5 Common Mistakes ISVs Make with B2B Marketing

Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.

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Leveraging AI to Revolutionize Field Service Operations

Field service ISVs can unlock growth opportunities by making AI’s capabilities accessible to their clients.

February 2024 Security Update: Research Shows 2023 Will Go Down in History as a Record-Breaking Year for Cyberattacks

Statistics show the cyberattack landscape was more active than ever in 2023. It begs the question, “What’s in store for 2024?”

13 KPIs Every ISV Should Track

These metrics can help ISVs evaluate current health and enable agility in adapting to market changes and competition. 

The Countdown to Microsoft’s New Commerce Experience (NCE)

Follow this checklist to navigate the transition with little or no disruption to your daily operations.
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