How to Market Your Business on LinkedIn
LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
Brand Building 101: Go Deeper Than Logos and Colors
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
The Benefits of Partner Marketing
Having trouble creating blogs and other marketing content? Here's why your vendor partners could be the solution.
Business Partnerships: How Cross-Promotion Can Help With Marketing Content
Alliances can help you reach new audiences and create co-marketing content that your customers and prospects will find compelling and useful.
Leverage Partnerships to Shortcut Content Development
Collaborating with business partners to produce content for digital marketing can increase the volume you produce and introduce your brand to new audiences.
Why Marketers Don’t Have to Wait Years to Get Value from AI Applications
AI is sending personalized offers to consumers creating a win-win: relevant deals for shoppers and increased business for retailers and restaurants.
5 Common Mistakes ISVs Make with B2B Marketing
Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.
4 Answers to ISVs’ Most Pressing Questions About Social Media
With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.
Social Selling Best Practices for ISVs
Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
Is Software as a Service (SaaS) the Best Application Delivery Method?
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
4 Ways Software Developers Can Improve Content Marketing in 2019
Improve content marketing this year by storytelling, communicating value, and making content more interactive.
Optimizing Content for an Software Developer’s Website
Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
5 Tips for Launching a Successful B2B Email Marketing Campaign
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
5 Steps to a Successful Webinar
Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.
12 Customer Survey Best Practices for ISVs
A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
