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B2B marketing mistakes

5 Common Mistakes ISVs Make with B2B Marketing

Don’t underestimate the importance of investing in a well-planned marketing strategy as a part of a successful overall business strategy.

Why ISVs Need Agile Marketing

Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is also the appropriate title of his book about the method). “Scrum,” he writes, “incorporates the concepts of continuous improvement and minimum viable products to get...
marketing-trends-best-practices

Marketing Insights: What Has the Pandemic Taught Us?

A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
rebuild-after-coronavirus

How to Rebuild Your Business After the Coronavirus Shutdown Ends

Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends. 

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

SEO 101: The First Steps Toward Creating a Website that Works for You

Focus on answering the questions people ask, get your message across quickly, and build strategies that bring people to your content.
SaaS-customer-loyalty

6 Ways to Build SaaS Customer Loyalty

Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
LinkedIn marketing

How to Market Your Business on LinkedIn

LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
SEO-meta-data

How Ignoring Website Metadata Best Practices Could Be Hurting Your Business

You may be winning the battle when it comes to optimizing content for search, but if you’ve neglected metadata best practices you’ve lost the war.
Content Marketing

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using...
social selling

4 Answers to ISVs’ Most Pressing Questions About Social Media

With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.

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