Brand Building 101: Go Deeper Than Logos and Colors

It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
marketing-trends-best-practices

Marketing Insights: What Has the Pandemic Taught Us?

A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.

Why ISVs Need Agile Marketing

Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is also the appropriate title of his book about the method). “Scrum,” he writes, “incorporates the concepts of continuous improvement and minimum viable products to get...

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
rebuild-after-coronavirus

How to Rebuild Your Business After the Coronavirus Shutdown Ends

Be forward-thinking and start planning your restructuring efforts now for when the coronavirus shutdown ends. 

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

SEO 101: The First Steps Toward Creating a Website that Works for You

Focus on answering the questions people ask, get your message across quickly, and build strategies that bring people to your content.
SaaS-customer-loyalty

6 Ways to Build SaaS Customer Loyalty

Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.
LinkedIn marketing

How to Market Your Business on LinkedIn

LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
SEO-meta-data

How Ignoring Website Metadata Best Practices Could Be Hurting Your Business

You may be winning the battle when it comes to optimizing content for search, but if you’ve neglected metadata best practices you’ve lost the war.

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
social selling

4 Answers to ISVs’ Most Pressing Questions About Social Media

With the right strategy, ISVs can choose the best platforms for social selling, build a following, and connect with prospects on social media.
E-mail Marketing

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

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Leveraging AI to Revolutionize Field Service Operations

Field service ISVs can unlock growth opportunities by making AI’s capabilities accessible to their clients.

February 2024 Security Update: Research Shows 2023 Will Go Down in History as a Record-Breaking Year for Cyberattacks

Statistics show the cyberattack landscape was more active than ever in 2023. It begs the question, “What’s in store for 2024?”

13 KPIs Every ISV Should Track

These metrics can help ISVs evaluate current health and enable agility in adapting to market changes and competition. 

The Countdown to Microsoft’s New Commerce Experience (NCE)

Follow this checklist to navigate the transition with little or no disruption to your daily operations.
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