Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
Improve content marketing this year by storytelling, communicating value, and making content more interactive.
Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”
Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.
A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.
The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.
Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.
Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
Defining the right market for your software application will help you build your business and operate more cost-effectively.
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
Your strategy for selling POS software solutions should align with your business goals and growth plans.
Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.
A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.