social selling

Social Selling Best Practices for ISVs

Social selling involves more than just posting on a social media platform or sending out an occasional message. Learn what it takes to make social selling work — and pay off — for your business.
SaaS, software as a service

Is Software as a Service (SaaS) the Best Application Delivery Method?

ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
improve content marketing

4 Ways Software Developers Can Improve Content Marketing in 2019

Improve content marketing this year by storytelling, communicating value, and making content more interactive.
SEO Optimization

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
E-mail Marketing

5 Tips for Launching a Successful B2B Email Marketing Campaign

A customer-centric approach will pay off, enticing readers to click by addressing their question, “What’s in it for me?”

5 Steps to a Successful Webinar

Successful webinars don’t just happen. They take planning and practice. Follow these steps to set the stage and meet your goals.

12 Customer Survey Best Practices for ISVs

A customer survey will provide you with an accurate account of what your customers value about your applications — and what they’d like to change. Take the opportunity to collect their feedback and make improvements that can make a big impact on sales and customer loyalty.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.

ISV Email Marketing Strategies that Build a Sales Channel

Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

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February 2024 Security Update: Research Shows 2023 Will Go Down in History as a Record-Breaking Year for Cyberattacks

Statistics show the cyberattack landscape was more active than ever in 2023. It begs the question, “What’s in store for 2024?”

13 KPIs Every ISV Should Track

These metrics can help ISVs evaluate current health and enable agility in adapting to market changes and competition. 

The Countdown to Microsoft’s New Commerce Experience (NCE)

Follow this checklist to navigate the transition with little or no disruption to your daily operations.
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