Content Marketing

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using...
social-media-marketing

How to Make the Most Out of Social Media Marketing in 2023

While marketers' confidence in the value of social media marketing is at an all-time high, there's still room for growth.

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
marketing-advice

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term

ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
AI applications

Why Marketers Don’t Have to Wait Years to Get Value from AI Applications

AI is sending personalized offers to consumers creating a win-win: relevant deals for shoppers and increased business for retailers and restaurants.
Content Marketing

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and what wasn’t. In digging further into the data, we learned (not surprisingly) that some ISVs...
content development

Leverage Partnerships to Shortcut Content Development

Collaborating with business partners to produce content for digital marketing can increase the volume you produce and introduce your brand to new audiences.

Is the “Free POS” Model the Best Strategy for Selling Your Software?

Your strategy for selling POS software solutions should align with your business goals and growth plans.
SEO Optimization

Optimizing Content for an Software Developer’s Website

Content on an your website is crucial for two things: first, to convince businesses to buy your product; and second, to generate more website traffic and reach wider audiences. For your guidance, DevPro Journal previously listed down the top essential elements of any ISV website. A few tips covered...
marketing-software-developer

2022 Marketing Predictions for Software Vendors

Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.
covid-pandemic-marketing

Advice for Marketing During an Economic Recovery

The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.

Do Software Vendors and Technology Buyers Speak the Same Language?

To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....

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How to Balance Client-Centricity with Profitability

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