Why ISVs Need Agile Marketing
Software developer Dr. Jeff Sutherland co-created Scrum, which he has deemed, “the art of doing twice the work in half the time,” (which is also the appropriate title of his book about the method). “Scrum,” he writes, “incorporates the concepts of continuous improvement and minimum viable products to get...
Press Release Writing for Software Development Companies
Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release.
Press releases may seem a little passé in a time when people are using digital channels to get their news, but this straightforward, tried-and-true...
Create Killer Case Studies In-House: A Developer’s Guide
There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...
5 Lead Generation Strategies for Software Startups
As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...
Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?
With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart. If you are having trouble finding and chasing down prospects using...
SEO Tips for ISVs: The Right Way to Use SEO Keywords
If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...
Here’s Where ISVs are Failing in Their Marketing
Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and what wasn’t. In digging further into the data, we learned (not surprisingly) that some ISVs...
5 Tips to Increase E-Commerce Conversions
In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....
David vs Goliath: How Addigy is Challenging Much Larger Competition
In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
ISV Marketing: What Works (and What Doesn’t)
DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used and to what result. The data from the survey is in the process of being...
Are You Making These 6 Common Sales & Marketing Mistakes?
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
4 Must-Read Lessons for ISV Startups
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
How NiceLabel is Crossing the Chasm
There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...
