5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....
marketing-advice

Grow your Business with Empathetic and Innovative Marketing

Implement empathy in your communications and consider these tips to maintain your base, increase retention and help your customers succeed.

(Mostly Free) Marketing Strategies That Will Produce ROI in 2023

With a tech industry slowdown underway, marketers are under pressure to demonstrate that their tactics lead to revenue and profitable growth.
cloud-development

5 Updates To Make to Your Website Now

The most important updates you should focus on in the coming year revolve around data and analytics.
marketing-software-developer

How to Succeed at Product-Led Marketing

Successful product-led marketing means putting your customer at the center of everything you do.
word-of-mouth-marketing

How to Build an Effective Word-of-Mouth Marketing Strategy

Word-of-mouth marketing works best for products and services that involve the sentiment of trust.
millennial-business-owners

Creating Customer Stickiness During the Rise of the Millennial Business Owner

Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.
word-of-mouth-marketing

Have You Truly Defined Your Business Value?

Here is everything you need to know about how to write a good value proposition, and how it can elevate your business.
content-marketing-strategy

These Marketing Hacks Can Help You Weather a Recession

Here are a few tips on how to maximize your content marketing with limited resources.
storytelling-in-marketing

Tips for Better Storytelling in Marketing

Storytelling is efficient in grabbing the attention of an audience that is constantly bombarded with information and advertisements.
Content Marketing

How to Use Stock Photos in Content Marketing

Here are five easy and smart ways to incorporate stock visuals in your content marketing material to drive engagement and conversion.
marketing-advice

Advice for Co-Marketing with Hardware Partners

Co-marketing can help you build and fund marketing initiatives, elevate your brand, and make the most of industry events.
video-marketing-ISVs

5 Tips for Effective Marketing Videos

Learn how to stand out from the competition and win your audience’s attention with these five tips for creating effective marketing videos.
sales-marketing-software-failure

Blind Launch, Bleak Results: Why Skipping a Marketing Plan Can Doom Your New Solution

Launching a new software solution without a marketing plan is a critical mistake that can jeopardize the success of even the most innovative products.

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Field service ISVs can unlock growth opportunities by making AI’s capabilities accessible to their clients.

February 2024 Security Update: Research Shows 2023 Will Go Down in History as a Record-Breaking Year for Cyberattacks

Statistics show the cyberattack landscape was more active than ever in 2023. It begs the question, “What’s in store for 2024?”

13 KPIs Every ISV Should Track

These metrics can help ISVs evaluate current health and enable agility in adapting to market changes and competition. 

The Countdown to Microsoft’s New Commerce Experience (NCE)

Follow this checklist to navigate the transition with little or no disruption to your daily operations.
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