Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...

Can’t-Miss ISV Hiring Advice: 5-Day Email Education Series

ISVs, particularly those in start-up mode, face many difficult decisions as their business grows. One of the most difficult is deciding to add employees. For a small operation, bringing on another team member can have a profound impact on the future of the business. As such, the hiring process...

Management’s Lack of Understanding Hinders Software Testing Automation

LogiGear, a world leader in software testing solutions, today announced the results of its third survey in a four- part software industry survey series that assesses the state of the software testing landscape. This third survey’s results focus on test automation and take a full 360o view of the landscape...

VARs, Integrators, MSPs, CSPs, and ISVs: DevPro Journal is Here to Help Your Software Business Flourish

I’ve seen a lot of changes over the past 17+ years since I started covering the B2B IT space. Four trends stand out from those early years:  RFID. In the early 2000s, the promise of one-cent RFID tags and “lights out warehousing” seemed right around the corner. Like all big ideas, the vision can be years ahead of the...

Get Better Every Day: Self-Improvement Techniques for ISV Executives

Earlier this year at the RetailNOW show in Nashville, Jim Roddy, reseller and ISV business advisor at Vantiv, interviewed Jeremy Julian, COO CBS NorthStar. Last year, I interviewed the company’s CEO, Art Julian, and was intrigued by the hospitality VAR-turned-ISV’s insistence that he viewed his company as a 20-year-old...

Increase Your ISV Sales Potential Via Hardware Vendor Partnerships

As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
Apttus logo

Apttus Named 2017 US Microsoft Dynamics ISV Partner of the Year

Apttus, the category-defining Quote-to-Cash (QTC) solution provider, today announced it has been named by Microsoft as its US Dynamics Independent Software Vendor (ISV) Partner of the Year. The regional honor is awarded to partners demonstrating superior skills and expertise with Microsoft Dynamics products, along with excellent sales performance and high levels...

Retail focus group reveals 3 best practices for ISVs

In my position as Reseller & ISV Business Advisor for Vantiv Integrated Payments, I’m fortunate to spend time on the phone each week with software developer executives. But there’s nothing quite like being immersed with those execs for several days and viewing the business world through their eyes. I had...
Transportation

ISV Triple Merger: Q&A with Logistyx Technologies

Company: Logistyx Technologies Founded: 2017 Employees: 150 Website: www.logistyx.com Verticals: distribution, manufacturing, retail, third party logistics Vendors: Cisco, Lifesize, Microsoft, Oracle, Postea, Zebra Technologies Distributors: Ingram Micro, ScanSource Any ISV who’s ever been through a merger or acquisition knows how difficult it can be trying to join two company cultures and disparate backend systems, not to...

Test Your Payment Integration IQ

Let's face it. As a software developer, you want to spend time on building better software that meets the needs of the customers you serve, not struggling with payment processing integrations. Unfortunately, if you want credit card processing to be a part of your software, you need to have...

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...

3 Secrets to Bigtime ISV Growth

Company Name: INFINIT Consulting Founded: 2005 2016 Sales Revenue Growth Rate: 100% 2017 Projected Sales Revenue Growth Rate: 100% Employees: 20 Phone: (408) 361-8888 Website: www.infinitconsulting.com Verticals: construction, energy, financial services, manufacturing, nonprofit, retail, tech firms Vendors: Microsoft, Dell, CISCO, Cloudiway, Nimble Storage, SkyKick Distributor: Ingram Micro Jerod Powell remembers well the excitement — and reservations — he felt...

How NiceLabel is Crossing the Chasm

There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...

Introducing DevPro Journal: How to Create a Profitable, Sustainable ISV Business

Nearly 20 years ago I became the part-owner of a small IT firm in Erie, PA. We had two sides of the house — a networking and general IT group that installed networks, PCs, and handled desktop support for customers in law, dental, and government; and a B2B software...
patch-tuesday

BitTitan Launches MSPComplete Publisher Program For ISVs

BitTitan, the global leader in Managed Services Automation and inventor of Automated Runbooks, today announced the launch of its MSPComplete® Publisher Program, a revolutionary new way for independent software vendors (ISVs) to easily publish Automated Runbooks, define and store SOPs (standard operating procedures), and push the latest products and updates...

Most Popular