Are You Making These 6 Common Sales & Marketing Mistakes?
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
Can’t-Miss ISV Hiring Advice: 5-Day Email Education Series
ISVs, particularly those in start-up mode, face many difficult decisions as their business grows. One of the most difficult is deciding to add employees. For a small operation, bringing on another team member can have a profound impact on the future of the business. As such, the hiring process...
Management’s Lack of Understanding Hinders Software Testing Automation
LogiGear, a world leader in software testing solutions, today announced the results of its third survey in a four- part software industry survey series that assesses the state of the software testing landscape. This third survey’s results focus on test automation and take a full 360o view of the landscape...
VARs, Integrators, MSPs, CSPs, and ISVs: DevPro Journal is Here to Help Your Software Business Flourish
I’ve seen a lot of changes over the past 17+ years since I started covering the B2B IT space. Four trends stand out from those early years:
RFID. In the early 2000s, the promise of one-cent RFID tags and “lights out warehousing” seemed right around the corner. Like all big ideas, the vision can be years ahead of the...
Get Better Every Day: Self-Improvement Techniques for ISV Executives
Earlier this year at the RetailNOW show in Nashville, Jim Roddy, reseller and ISV business advisor at Vantiv, interviewed Jeremy Julian, COO CBS NorthStar. Last year, I interviewed the company’s CEO, Art Julian, and was intrigued by the hospitality VAR-turned-ISV’s insistence that he viewed his company as a 20-year-old...
Increase Your ISV Sales Potential Via Hardware Vendor Partnerships
As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
Apttus Named 2017 US Microsoft Dynamics ISV Partner of the Year
Apttus, the category-defining Quote-to-Cash (QTC) solution provider, today announced it has been named by Microsoft as its US Dynamics Independent Software Vendor (ISV) Partner of the Year. The regional honor is awarded to partners demonstrating superior skills and expertise with Microsoft Dynamics products, along with excellent sales performance and high levels...
Retail focus group reveals 3 best practices for ISVs
In my position as Reseller & ISV Business Advisor for Vantiv Integrated Payments, I’m fortunate to spend time on the phone each week with software developer executives. But there’s nothing quite like being immersed with those execs for several days and viewing the business world through their eyes.
I had...
ISV Triple Merger: Q&A with Logistyx Technologies
Company: Logistyx Technologies
Founded: 2017
Employees: 150
Website: www.logistyx.com
Verticals: distribution, manufacturing, retail, third party logistics
Vendors: Cisco, Lifesize, Microsoft, Oracle, Postea, Zebra Technologies
Distributors: Ingram Micro, ScanSource
Any ISV who’s ever been through a merger or acquisition knows how difficult it can be trying to join two company cultures and disparate backend systems, not to...
Test Your Payment Integration IQ
Let's face it. As a software developer, you want to spend time on building better software that meets the needs of the customers you serve, not struggling with payment processing integrations. Unfortunately, if you want credit card processing to be a part of your software, you need to have...
4 Must-Read Lessons for ISV Startups
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
3 Secrets to Bigtime ISV Growth
Company Name: INFINIT Consulting
Founded: 2005
2016 Sales Revenue Growth Rate: 100%
2017 Projected Sales Revenue Growth Rate: 100%
Employees: 20
Phone: (408) 361-8888
Website: www.infinitconsulting.com
Verticals: construction, energy, financial services, manufacturing, nonprofit, retail, tech firms
Vendors: Microsoft, Dell, CISCO, Cloudiway, Nimble Storage, SkyKick
Distributor: Ingram Micro
Jerod Powell remembers well the excitement — and reservations — he felt...
How NiceLabel is Crossing the Chasm
There’s a popular book by Geoffrey A. Moore called Crossing The Chasm that contains strategies for creating successful sales and marketing plans for high-tech industries. The theme of the book is that there’s a technology life cycle that begins with the innovators (smallest market) who adopt first, then moves...
Introducing DevPro Journal: How to Create a Profitable, Sustainable ISV Business
Nearly 20 years ago I became the part-owner of a small IT firm in Erie, PA. We had two sides of the house — a networking and general IT group that installed networks, PCs, and handled desktop support for customers in law, dental, and government; and a B2B software...
BitTitan Launches MSPComplete Publisher Program For ISVs
BitTitan, the global leader in Managed Services Automation and inventor of Automated Runbooks, today announced the launch of its MSPComplete® Publisher Program, a revolutionary new way for independent software vendors (ISVs) to easily publish Automated Runbooks, define and store SOPs (standard operating procedures), and push the latest products and updates...
