Anyone can launch a channel program, but only ISVs who understand their markets and partners will benefit from it.
With today's pandemic-influenced climate, it's time for a complete reassessment of go-to-market strategy and a total rethinking of the dynamics of collaborative relationships.
This practical advice can help struggling or stagnant channel programs address the biggest issue facing resellers.
Advice and best practices for developers who are currently selling direct or have just dipped their toes into a reseller channel and need some assistance.
Your channel program needs to adapt and adjust to each type of partner, as well as to changing business environments that may influence your partners’ behavior.
Establishing a reseller partner program can help ISVs grow without expanding their sales and marketing team.
These five principles will help you build a motivated, successful reseller channel of growing partners.
A lack of in-person interactions has created a distance between channel account managers and partners, which must be addressed.