Go-to-Market Strategies for Successful Software Commercialization
In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time, needs a viable process and associated technology for monetizing and maintaining the solution.
All software products...
4 Essential Tips for Selling Software Online
Increase your sales by implementing these top software selling tips.
David vs Goliath: How Addigy is Challenging Much Larger Competition
In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
8 Tips for Building a Successful SaaS Model
Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you build a successful SaaS model.
Focus on a niche to start: It is always easier...
How to Overcome Objections When Selling Cloud Solutions
Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?
6 Software Demo Tips That Lead to More Sales
Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.
Tips for Building a Successful Reseller Channel
Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.
Is Your Software Application Best Suited to a Horizontal or Vertical Market?
Defining the right market for your software application will help you build your business and operate more cost-effectively.
The 5 Best Practices for Qualifying Leads
Identifying leads in your target audience and where they are in the sales funnel can help you focus and improve conversion rates.
4 Tips for ISVs Looking to Build a Channel
One of the most significant decisions an ISV/software developer faces is whether to sell direct or to develop an IT channel, comprising VARs, MSPs (managed services providers), MSSPs (managed security services providers), SIs (systems integrators), solution providers and value-added distributors. Selling direct may give an ISV more control over...
Is Software as a Service (SaaS) the Best Application Delivery Method?
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
Increase Your ISV Sales Potential Via Hardware Vendor Partnerships
As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
4 Mistakes to Avoid When Building Your POS Reseller Channel
The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture, a network of value-added resellers (VARs) often makes the difference between a point of sale...
How to Sell AI to a Disillusioned Market
Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.
2019 Worldpay POS Channel KPI Study: ISV Sales, Margins Are Growing
The results of the 2019 Worldpay POS Channel KPI Study suggest it’s a good time to be an ISV providing point of sale (POS) applications.
