Should an ISV Sell Hardware?
As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions?
DevPro Journal asked Linda Sudderth, North America Sales Manager...
The 5 Best Practices for Qualifying Leads
Identifying leads in your target audience and where they are in the sales funnel can help you focus and improve conversion rates.
Increase Your ISV Sales Potential Via Hardware Vendor Partnerships
As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
Brand Building 101: Go Deeper Than Logos and Colors
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
Creating a Positive Partner Experience: The Case for More Channel-Centric Programs
The success of you and your channel partners depends on mutual understanding, common goals, and frequent communication.
Tips for Building a Successful Reseller Channel
Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.
Improve Software Sales During a Tough Economy
Here's some can't-miss advice for growing your sales pipeline during tough economic times.
Strategies and Best Practices for Monetizing your Software
At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
4 Essential Tips for Selling Software Online
Increase your sales by implementing these top software selling tips.
Go-to-Market Strategies for Successful Software Commercialization
In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time, needs a viable process and associated technology for monetizing and maintaining the solution.
All software products...
Advice for ISV Sales Teams: What to Do Beyond the First Sales Call
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
Why Communicating With Field Sales Reps Is Vital To Business
Technology can give sales managers the visibility and data they need, keep field sales reps connected, and create tools that incentivize sales.
5 Tips to Increase E-Commerce Conversions
In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....
Advice for Strengthening Your Channel Program
To strengthen your channel program, you need to focus on the success of the partner and your joint customers.
6 Ways to Build SaaS Customer Loyalty
Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.
