How to Overcome Objections When Selling Cloud Solutions

Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?

2019 Worldpay POS Channel KPI Study: ISV Sales, Margins Are Growing

The results of the 2019 Worldpay POS Channel KPI Study suggest it’s a good time to be an ISV providing point of sale (POS) applications.
partnership

4 Things That Won’t Work With Your Reseller Channel

To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.

5 Reasons Sales Partners Should Be a Part of Your Sales Strategy

This e-book provides a closer look at the benefits of selling through a reseller channel, along with insights that can help your business maximize the value a channel can provide.
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.
partner-growth

Creating a Positive Partner Experience: The Case for More Channel-Centric Programs

The success of you and your channel partners depends on mutual understanding, common goals, and frequent communication.

Do Software Vendors and Technology Buyers Speak the Same Language?

To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
open source software

Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”

Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
selling software online

4 Essential Tips for Selling Software Online

Increase your sales by implementing these top software selling tips.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.
partnership

ISVs: Break These Common Reseller Partner Program Bad Habits

Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme. Whether you are launching a new reseller program,...
sales-process

5 Tips for Software Developers That Need More Effective Sales Processes

Optimize your investment in sales and build your business with this advice from an experienced closer.

Should an ISV Sell Hardware?

As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions? DevPro Journal asked Linda Sudderth, North America Sales Manager...

Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects

If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.

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