6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

Increase Your ISV Sales Potential Via Hardware Vendor Partnerships

As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...

4 Tips for ISVs Looking to Build a Channel

One of the most significant decisions an ISV/software developer faces is whether to sell direct or to develop an IT channel, comprising VARs, MSPs (managed services providers), MSSPs (managed security services providers), SIs (systems integrators), solution providers and value-added distributors. Selling direct may give an ISV more control over...

Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects

If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.
selling software online

4 Essential Tips for Selling Software Online

Increase your sales by implementing these top software selling tips.

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...

Best Practices for Recruiting/Hiring Sales Reps

The tech industry’s unemployment rate hit 1.9% in April 2018, down from 3% a year ago. That’s great news for tech professionals, but it’s a challenge for growing ISVs who have to step up their recruiting efforts to find qualified candidates.
millennial-business-owners

Creating Customer Stickiness During the Rise of the Millennial Business Owner

Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.

Is Cost-Cutting a Sign We’re Heading for a Recession?

Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?

Why Communicating With Field Sales Reps Is Vital To Business

Technology can give sales managers the visibility and data they need, keep field sales reps connected, and create tools that incentivize sales.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

2017 Was The Year of SaaS

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products. I expect to see an even faster rise of SaaS/cloud...

Should an ISV Sell Hardware?

As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions? DevPro Journal asked Linda Sudderth, North America Sales Manager...

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture, a network of value-added resellers (VARs) often makes the difference between a point of sale...

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