Zebra MC9400
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
ISV-metrics-sales

Measure These Metrics for Success in Your Software Business

Three particular metrics—renewal, fulfillment, and high-water mark—are essential for a successful quote-to-cash process.

7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term

ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
cold-call-sales

“Tune In and Dial Out:” B2B Cold Calling Tips

Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

8 Tips for Building a Successful SaaS Model

Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you build a successful SaaS model. Focus on a niche to start: It is always easier...
partnership

ISVs: Break These Common Reseller Partner Program Bad Habits

Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme. Whether you are launching a new reseller program,...
open source software

Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”

Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?

The 5 Best Practices for Qualifying Leads

Identifying leads in your target audience and where they are in the sales funnel can help you focus and improve conversion rates.

4 Tips for Software Sales Reps

What can you do when you need to meet your sales targets, but prospects are not converting fast enough?

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...

How Does a Well-Managed CRM Make Your Business Recession-Proof?

Whereas booms are times to increase market share, surviving a recession often hinges on maintaining and deepening relationships with existing customers.

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