10 Things You Never Knew You Could Do with a CMS
Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.
Advice for ISV Sales Teams: What to Do Beyond the First Sales Call
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
doForms’ Secret to Success: Apply “The Art of War” for Business
Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.
Four Pandemic Sales Processes You Should Adopt Long-Term
How key lessons from working during the height of COVID-19 can inform our approach to the post-pandemic future.
5 Lead Generation Strategies for Software Startups
As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...
The Four Essential Roles of Systems Engineers in Software Sales
Presales is often underappreciated in the sales cycle, but it arguably serves the most important function on any successful team.
2017 Was The Year of SaaS
SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products. I expect to see an even faster rise of SaaS/cloud...
Should an ISV Sell Hardware?
As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions? DevPro Journal asked Linda Sudderth, North America Sales Manager...
Successful ISV-Reseller Partnerships Start with the Right Match
Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
Best Practices for Recruiting/Hiring Sales Reps
The tech industry’s unemployment rate hit 1.9% in April 2018, down from 3% a year ago. That’s great news for tech professionals, but it’s a challenge for growing ISVs who have to step up their recruiting efforts to find qualified candidates.
Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support
Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro Journal asked James Pemberton, director of global ISV and developer strategy for Zebra Technologies, to...
Creating a Positive Partner Experience: The Case for More Channel-Centric Programs
The success of you and your channel partners depends on mutual understanding, common goals, and frequent communication.
5 Can’t-Miss Tips for Building your Sales Channel
Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through the channel, Linda Sudderth, Epson's North American Sales Manager of OEM, VAR and ISV channel...
Sales Advice You Can Take To The Bank
Sales management, qualifying prospects, compensating a sales team and building sustainability in a changing world.
Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects
If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.