Planning

doForms’ Secret to Success: Apply “The Art of War” for Business

Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.
teamwork-sales

The Four Essential Roles of Systems Engineers in Software Sales

Presales is often underappreciated in the sales cycle, but it arguably serves the most important function on any successful team.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...

2017 Was The Year of SaaS

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products. I expect to see an even faster rise of SaaS/cloud...

Four Pandemic Sales Processes You Should Adopt Long-Term

How key lessons from working during the height of COVID-19 can inform our approach to the post-pandemic future.

Should an ISV Sell Hardware?

As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions? DevPro Journal asked Linda Sudderth, North America Sales Manager...
net-promoter-score-nps

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
partner-growth

Creating a Positive Partner Experience: The Case for More Channel-Centric Programs

The success of you and your channel partners depends on mutual understanding, common goals, and frequent communication.

Best Practices for Recruiting/Hiring Sales Reps

The tech industry’s unemployment rate hit 1.9% in April 2018, down from 3% a year ago. That’s great news for tech professionals, but it’s a challenge for growing ISVs who have to step up their recruiting efforts to find qualified candidates.

Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support

Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro Journal asked James Pemberton, director of global ISV and developer strategy for Zebra Technologies, to...

Sales Advice You Can Take To The Bank

Sales management, qualifying prospects, compensating a sales team and building sustainability in a changing world.
partnership

5 Can’t-Miss Tips for Building your Sales Channel

Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through the channel, Linda Sudderth, Epson's North American Sales Manager of OEM, VAR and ISV channel...

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Blind Launch, Bleak Results: Why Skipping a Marketing Plan Can Doom Your New Solution

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The Rising Tide of AI-Augmented Software Development: A Pragmatic Overview of Efficiency and Productivity Gains

AI-augmented software development can automate repetitive and basic tasks, allowing organizations to redirect valuable resources to strategic initiatives.

How to Balance Client-Centricity with Profitability

Organizations serious about customer-centricity see higher revenue, better employee engagement, and more satisfied, long-term customers.

How Blockchain is Benefitting Healthcare

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