4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture, a network of value-added resellers (VARs) often makes the difference between a point of sale...

8 Tips for Building a Successful SaaS Model

Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you build a successful SaaS model. Focus on a niche to start: It is always easier...
reduce customer churn

3 Proven Ways to Reduce SaaS Customer Churn

There’s significant potential for SaaS companies to grow revenue by impacting customer retention.

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
marketing-advice

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

4 Tips for Software Sales Reps

What can you do when you need to meet your sales targets, but prospects are not converting fast enough?

5 Reasons Sales Partners Should Be a Part of Your Sales Strategy

This e-book provides a closer look at the benefits of selling through a reseller channel, along with insights that can help your business maximize the value a channel can provide.

3 Keys to Building a Sales Compensation Plan that Works

Defining sustainable growth for your organization, establishing KPIs and sales accelerators, and keeping accurate, detailed records are key to a solid sales compensation plan.

Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time, needs a viable process and associated technology for monetizing and maintaining the solution. All software products...
sales-process

5 Tips for Software Developers That Need More Effective Sales Processes

Optimize your investment in sales and build your business with this advice from an experienced closer.

Do Software Vendors and Technology Buyers Speak the Same Language?

To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.
net-promoter-score-nps

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
selling software online

4 Essential Tips for Selling Software Online

Increase your sales by implementing these top software selling tips.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

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