Zebra Workstation Connect
SaaS-growth

3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start

If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...

Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support

Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro Journal asked James Pemberton, director of global ISV and developer strategy for Zebra Technologies, to...

Four Pandemic Sales Processes You Should Adopt Long-Term

How key lessons from working during the height of COVID-19 can inform our approach to the post-pandemic future.

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture, a network of value-added resellers (VARs) often makes the difference between a point of sale...
ISV-metrics-sales

Measure These Metrics for Success in Your Software Business

Three particular metrics—renewal, fulfillment, and high-water mark—are essential for a successful quote-to-cash process.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
partner-growth

Creating a Positive Partner Experience: The Case for More Channel-Centric Programs

The success of you and your channel partners depends on mutual understanding, common goals, and frequent communication.

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....

Brand Building 101: Go Deeper Than Logos and Colors

It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.

How to Sell AI to a Disillusioned Market

Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.

Sales Advice You Can Take To The Bank

Sales management, qualifying prospects, compensating a sales team and building sustainability in a changing world.
cold-call-sales

“Tune In and Dial Out:” B2B Cold Calling Tips

Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.
marketing-advice

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time, needs a viable process and associated technology for monetizing and maintaining the solution. All software products...

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