LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
Increase your sales by implementing these top software selling tips.
The results of the 2019 Worldpay POS Channel KPI Study suggest it’s a good time to be an ISV providing point of sale (POS) applications.
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.
Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.
Defining the right market for your software application will help you build your business and operate more cost-effectively.
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.
To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.