How to Market Your Business on LinkedIn
LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
Is Cost-Cutting a Sign We’re Heading for a Recession?
Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?
Brand Building 101: Go Deeper Than Logos and Colors
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
4 Essential Tips for Selling Software Online
Increase your sales by implementing these top software selling tips.
2019 Worldpay POS Channel KPI Study: ISV Sales, Margins Are Growing
The results of the 2019 Worldpay POS Channel KPI Study suggest it’s a good time to be an ISV providing point of sale (POS) applications.
Is Software as a Service (SaaS) the Best Application Delivery Method?
ISVs weigh in on whether SaaS is always the right delivery method and what to consider when deciding on packaging different features.
Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”
Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
How to Sell AI to a Disillusioned Market
Artificial intelligence (AI) gets a lot of hype, which can make viable solutions harder to sell. Here are four tips to help your messaging rise above the noise.
Successful ISV-Reseller Partnerships Start with the Right Match
Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
Advice for ISV Sales Teams: What to Do Beyond the First Sales Call
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
6 Software Demo Tips That Lead to More Sales
Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.
Is Your Software Application Best Suited to a Horizontal or Vertical Market?
Defining the right market for your software application will help you build your business and operate more cost-effectively.
5 Don’t-Miss Angles for Pricing a New Software Product
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
Tips for Building a Successful Reseller Channel
Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.
4 Things That Won’t Work With Your Reseller Channel
To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.
