Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects
If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.
5 Tips for Software Developers That Need More Effective Sales Processes
Optimize your investment in sales and build your business with this advice from an experienced closer.
Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”
Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start
If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.
ISVs: Break These Common Reseller Partner Program Bad Habits
Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme.
Whether you are launching a new reseller program,...
Brand Building 101: Go Deeper Than Logos and Colors
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
Is Cost-Cutting a Sign We’re Heading for a Recession?
Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?
Software Sales Strategies that Work
Get back to basics in 2023 by defining your focus and leveraging partnerships.
6 Ways to Build SaaS Customer Loyalty
Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.
How to Market Your Business on LinkedIn
LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
4 Must-Read Lessons for ISV Startups
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
Strategies and Best Practices for Monetizing your Software
At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
Sales Advice ISVs and VARs Can Take to the Bank
Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.
Are You Making These 6 Common Sales & Marketing Mistakes?
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
