If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.
Optimize your investment in sales and build your business with this advice from an experienced closer.
Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.
Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme. Whether you are launching a new reseller program,...
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?
Get back to basics in 2023 by defining your focus and leveraging partnerships.
Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.
LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...