5 Tips for Software Developers That Need More Effective Sales Processes
Optimize your investment in sales and build your business with this advice from an experienced closer.
Is Cost-Cutting a Sign We’re Heading for a Recession?
Tech professionals are reporting cost-cutting in their organizations. Is it a sign that a recession is imminent?
Clearing Up Confusion for Your Clients About “Open Source” and “Free Software”
Do your clients understand free or open source software is different than freemium software – and can have great benefits to their operations?
ISVs: Break These Common Reseller Partner Program Bad Habits
Sometimes the most obvious best practices go ignored and we get into habits that actually work against ourselves. At SaaSMAX, where we primarily help SaaS/ISVs and resellers to meet and do business together, we find this to be a very common theme. Whether you are launching a new reseller program,...
3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start
If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.
Brand Building 101: Go Deeper Than Logos and Colors
It’s crucial to intentionally build your brand to reflect your commitment to your customers, product quality, and service.
What Your NPS Score Says About How Competitive You Are
Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
6 Ways to Build SaaS Customer Loyalty
Sell a customer once, and revenue keeps coming — as long as the customer stays a customer.
How to Market Your Business on LinkedIn
LinkedIn offers four prime opportunities to promote your brand, build an audience and engage prospects.
4 Must-Read Lessons for ISV Startups
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
Why Communicating With Field Sales Reps Is Vital To Business
Technology can give sales managers the visibility and data they need, keep field sales reps connected, and create tools that incentivize sales.
Are You Making These 6 Common Sales & Marketing Mistakes?
For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
Strategies and Best Practices for Monetizing your Software
At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
5 Reasons Sales Partners Should Be a Part of Your Sales Strategy
This e-book provides a closer look at the benefits of selling through a reseller channel, along with insights that can help your business maximize the value a channel can provide.
Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.