Creating Customer Stickiness During the Rise of the Millennial Business Owner
Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.
4 Tips for Software Sales Reps
What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
4 Things That Won’t Work With Your Reseller Channel
To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.
Opportunities for ISVs Created by Windows Embedded/Windows CE End of Support
Support for Windows Embedded CE 6.0 just ended on June 10, 2018, and Window Embedded Handheld 8.1 will end on June 9, 2019, followed by Windows Embedded Handheld 6.5 on January 14, 2020. DevPro Journal asked James Pemberton, director of global ISV and developer strategy for Zebra Technologies, to...
Simplifying the Complex: Explaining Technology Value to Non-Technical Prospects
If you’re asked to communicate technical information to a non-technical audience, here are some tips you can use.
Should an ISV Sell Hardware?
As an ISV, you may not be a hardware expert, but you know your customers need the right hardware to get the full value from your applications. Is the logical conclusion that ISVs should sell hardware along with their software solutions?
DevPro Journal asked Linda Sudderth, North America Sales Manager...
Increase Your ISV Sales Potential Via Hardware Vendor Partnerships
As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
6 Software Demo Tips That Lead to More Sales
Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.
Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
5 Can’t-Miss Tips for Building your Sales Channel
Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through the channel, Linda Sudderth, Epson's North American Sales Manager of OEM, VAR and ISV channel...
8 Tips for Building a Successful SaaS Model
Building a SaaS (Software as a Service) solution is a great and proven business model that can help quickly increase recurring revenue while sustaining predictable income. Below are eight tips that can help you build a successful SaaS model.
Focus on a niche to start: It is always easier...
doForms’ Secret to Success: Apply “The Art of War” for Business
Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.
4 Essential Tips for Selling Software Online
Increase your sales by implementing these top software selling tips.
Strategies and Best Practices for Monetizing your Software
At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start
If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.
