Zebra MC9400
partner-growth

Finding Software Sales Opportunities in a Tough Economy

While volatile conditions can create challenges for software sales, a downturn also brings a window of opportunity.

How to Overcome Objections When Selling Cloud Solutions

Selling cloud solutions should be easy, but sales reps still encounter objections. Is your sales team up to the task of overcoming them?
SaaS-growth

3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start

If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.

4 Tips for Software Sales Reps

What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
millennial-business-owners

Creating Customer Stickiness During the Rise of the Millennial Business Owner

Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.

Strategies and Best Practices for Monetizing your Software

At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...
sales-increase

Sales Advice ISVs and VARs Can Take to the Bank

Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.

10 Things You Never Knew You Could Do with a CMS

Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights.

Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even the best product, hitting the market at the right time, needs a viable process and associated technology for monetizing and maintaining the solution. All software products...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...
teamwork-sales

Why Your Software Business Needs Dedicated Pre-Sales Resources

Understand the importance of dedicated pre-sales resources and how to evaluate partners to ensure your success.
partnership

5 Can’t-Miss Tips for Building your Sales Channel

Most software companies that are interested in growing beyond "lifestyle business" status consider selling through the channel (e.g., VARs, integrators, MSPs, solution providers) at some point. If your business is thinking about selling through the channel, Linda Sudderth, Epson's North American Sales Manager of OEM, VAR and ISV channel...

5 Tips to Increase E-Commerce Conversions

In 2017, for the first time, global retail e-commerce sales will account for 10 percent of total retail sales, eMarketer reports. Despite the steady rise of digital sales and increasing usage of mobile devices for purchases, it’s not enough to just build an e-commerce site and expect sales to come....
marketing-advice

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

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July 2024: Security Update for B2B Software Developers

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Epson Expands Restaurant Support for mPOS and PC-POS Systems with TM-U220II Impact Receipt and Kitchen Printer

Durable printer combines exceptional performance and fast, high-quality output with a renowned industry standard design.
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