For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
This e-book provides a closer look at the benefits of selling through a reseller channel, along with insights that can help your business maximize the value a channel can provide.
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.
ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.
Here's some can't-miss advice for growing your sales pipeline during tough economic times.
The ops side of your software business can grow more efficient, cost-effective, and productive with the implementation of these five types of business software.
What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
There’s significant potential for SaaS companies to grow revenue by impacting customer retention.
To strengthen your channel program, you need to focus on the success of the partner and your joint customers.
To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.
Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market
These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.
While volatile conditions can create challenges for software sales, a downturn also brings a window of opportunity.
Understand the importance of dedicated pre-sales resources and how to evaluate partners to ensure your success.