Strategies and Best Practices for Monetizing your Software

At first glance, the outlook for app developers looks bright. According to Statista, there were 178.1 billion mobile app downloads in 2017, and projections for 2022 estimate that number will climb to 258.2 billion. Although the number of downloads is growing, however, it’s not necessarily an indication that developer...

5 Reasons Sales Partners Should Be a Part of Your Sales Strategy

This e-book provides a closer look at the benefits of selling through a reseller channel, along with insights that can help your business maximize the value a channel can provide.
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Improve Software Sales During a Tough Economy

Here's some can't-miss advice for growing your sales pipeline during tough economic times.

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...
partnership

4 Things That Won’t Work With Your Reseller Channel

To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.

5 Don’t-Miss Angles for Pricing a New Software Product

Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.

7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term

ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
cold-call-sales

“Tune In and Dial Out:” B2B Cold Calling Tips

Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.

Grow Using the Right Business Software

The ops side of your software business can grow more efficient, cost-effective, and productive with the implementation of these five types of business software.

4 Tips for Software Sales Reps

What can you do when you need to meet your sales targets, but prospects are not converting fast enough?
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Finding Software Sales Opportunities in a Tough Economy

While volatile conditions can create challenges for software sales, a downturn also brings a window of opportunity.
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3 Proven Ways to Reduce SaaS Customer Churn

There’s significant potential for SaaS companies to grow revenue by impacting customer retention.
business software

Advice for Strengthening Your Channel Program

To strengthen your channel program, you need to focus on the success of the partner and your joint customers.

Do Software Vendors and Technology Buyers Speak the Same Language?

To effectively get your message across to buyers, stress business outcomes, use demonstrations, and don’t overlook basic information prospects need.
teamwork-sales

Why Your Software Business Needs Dedicated Pre-Sales Resources

Understand the importance of dedicated pre-sales resources and how to evaluate partners to ensure your success.

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Combating Retail Crime and Fraud with AI

The use of AI in retail security operations provides a transformative solution to the biggest issues retailers face.

Kaiser Permanente Data Breach Exemplifies a Global Data Challenge for Software Developers

Software development leaders can have frank discussions with operations teams and organizational leadership on their true data privacy and security posture.

Unveiling the Power of Interchange Optimization for ISVs

Optimizing interchange fees presents a significant opportunity to enhance financial efficiency and bolster the bottom line.
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