Increase Your ISV Sales Potential Via Hardware Vendor Partnerships
As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers) and other IT resellers is a top focus. Others may prefer the direct approach —...
4 Must-Read Lessons for ISV Startups
With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could think of. You can’t survive — particularly in the data collection industry — without making...
