What Start-Ups Need to Know About ISV Accelerators, Incubators and Coworking Spaces

If you have an ISV start-up, you know first-hand how hard it can be to get a new business off the ground. ISV accelerators, incubators or other start-up support programs can help your ISV...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your...

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience in this field. Are you ready to step up and...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is...

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

How Does your Software Align with the Hottest M&A Trends?

At RSPA Inspire 2018, a business thought leadership conference I recently attended, Jeff Riley, VP of mergers and acquisitions, for The Corum Group, gave a presentation on the mergers and acquisitions (M&A) tech landscape....

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations...

What’s Your Criteria for a Cloud Provider?

For software hosted in a cloud environment, the most critical decision an ISV can make is selecting the cloud provider. With companies such as Amazon, Google, Microsoft, IBM, and Oracle as options, ISVs have...

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...
ISV Startup

7 Candid Lessons for ISV Startups

First, some perspective… In the restaurant world, getting feedback on dining experiences can be very valuable to management and ownership. The trouble is actually getting the feedback. When the first post-dining surveys were rolled out,...

How a Lawyer Launched A Fintech Startup

Georgina Nelson was on maternity leave from her job as a lawyer in London when she decided to launch tech startup TruRating. Her work for a consumer protection association (similar to Consumer Reports) educated...

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Actionable and inspirational articles for B2B software developers
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