business partnership

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
running a software business

Advice from Veteran ISVs to Startups: Keys to Running a Successful Software Business

You may be a genius at software development, but do you need some help running a software business effectively and profitably? Four established ISVs offer their advice.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Advice for ISV Startups, Boiled Down to One Word: Persistence

Even if you have a winning idea and a great product, to succeed you need to work past challenges and never give up.
preparing for scrum meetings

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture,...
ISV Startup

Why France is the New Incubator for Start-up ISVs

France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of the world’s favorite go-to spots for start-up software companies to...

What Start-Ups Need to Know About ISV Accelerators, Incubators and Coworking Spaces

If you have an ISV start-up, you know first-hand how hard it can be to get a new business off the ground. ISV accelerators, incubators or other start-up support programs can help your ISV...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your...

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience in this field. Are you ready to step up and...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

5 DevOps Mistakes that Can Crush ISV Startups

Industry experts will tell you the best way to evolve your startup ISV into an established ISV is with DevOps— and they’re probably right. DevOps, however, which has only been in the mainstream for...

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is...

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

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