incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...

How to Maintain Communication and Culture as a Growing Startup

Ensure, as your business grows, that you don’t build roadblocks that get in the way of input from employees and effective collaboration.

Steps to Launching a Software Startup That Succeeds

Critical issues to launching a software startup include choosing co-founders, funding, establishing company culture, and understanding your market’s pain points.

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...
business partnership

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.

4 Lessons this Restaurant ISV Learned in its Journey from Startup to Multi-Million-Dollar Success

Prior to launching Toast, Inc., Aman Narang and one of the company’s other co-founders, Steve Fredette, honed their enterprise application and business intelligence development skills while working at e-commerce software developer, Endeca. On a regular basis, they would meet at a local restaurant in Cambridge to discuss their ideas...
Domain Extensions

Why Startups Should Choose the .io Domain

A descriptive .io domain can be key to successful digital branding, instantly communicating your value and providing greater visibility when potential users search for solutions online.

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience in this field. Are you ready to step up and meet the demand by becoming a blockchain developer? In our series of articles on this technology,...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a time when people are using digital channels to get their news, but this straightforward, tried-and-true...
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.
Software Company Startup

How to Start a Software Developer Company in 2022

Running a SaaS business is potentially very profitable. The question is, how do you get started?

The Challenge of Finding — and Refinding — Product-Market Fit

To succeed, you need to deliver the right product to the right market, but, for software startups, it’s not as easy as it sounds.

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...

E-Commerce Startup Takes Road Less Traveled to Success

Stackline self-funded, prioritizes “grit and flexibility” in hiring, and leverages customer feedback to direct R&D and their product roadmap.

Software Startup Challenge: How to Penetrate a Saturated Market

Taking your product to a proven market might be your best path for success as a startup — despite the challenges you'll face and have to overcome.

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