incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations...

How to Maintain Communication and Culture as a Growing Startup

Ensure, as your business grows, that you don’t build roadblocks that get in the way of input from employees and effective collaboration.

4 Lessons this Restaurant ISV Learned in its Journey from Startup to Multi-Million-Dollar Success

Prior to launching Toast, Inc., Aman Narang and one of the company’s other co-founders, Steve Fredette, honed their enterprise application and business intelligence development skills while working at e-commerce software developer, Endeca. On a...

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience in this field. Are you ready to step up and...

This ISV is Using Real-Time Business Intelligence to Make Retail Smarter

Today’s retailers face many challenges. Online competitors such as Amazon provide customers with not only low prices and lots of variety, but with convenient and engaging shopping experiences. In response, brick and mortar stores...
IT talent shortage

Tips for Managing Software Developers Successfully

Building a high-performing team takes leadership skills, insight, and effort — but the pay-off in product quality, on-time delivery, and employee satisfaction can be great.

Increase Your ISV Sales Potential Via Hardware Vendor Partnerships

As an ISV, you have lots of choices when it comes to how you take your product to market. For some, building an IT channel and recruiting VARs (value-added resellers), MSPs (managed services providers)...

3 Secrets to Bigtime ISV Growth

Company Name: INFINIT Consulting Founded: 2005 2016 Sales Revenue Growth Rate: 100% 2017 Projected Sales Revenue Growth Rate: 100% Employees: 20 Phone: (408) 361-8888 Website: www.infinitconsulting.com Verticals: construction, energy, financial services, manufacturing, nonprofit, retail, tech firms Vendors: Microsoft, Dell, CISCO, Cloudiway, Nimble...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...
ISV Startup

Why France is the New Incubator for Start-up ISVs

France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of the world’s favorite go-to spots for start-up software companies to...
business partnership

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
ISV Startup

7 Candid Lessons for ISV Startups

First, some perspective… In the restaurant world, getting feedback on dining experiences can be very valuable to management and ownership. The trouble is actually getting the feedback. When the first post-dining surveys were rolled out,...

How Does your Software Align with the Hottest M&A Trends?

At RSPA Inspire 2018, a business thought leadership conference I recently attended, Jeff Riley, VP of mergers and acquisitions, for The Corum Group, gave a presentation on the mergers and acquisitions (M&A) tech landscape....
preparing for scrum meetings

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture,...

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