Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

How to Avoid the “Me Too” Trap as a Software Startup

This developer shares why maintaining focus is vital to team alignment, efficient operations, and delivering value to your target market.

E-Commerce Startup Takes Road Less Traveled to Success

Stackline self-funded, prioritizes “grit and flexibility” in hiring, and leverages customer feedback to direct R&D and their product roadmap.
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience...
fundraise-startup-ipo

The Fundraising Founder: Understanding the Steps from Ideation to IPO

Part of being a successful founder is knowing who to accept money from and when. Here's fundraising that advice startup developers should heed.

Part 5: Test, Don’t Guess

It’s a huge mistake to hire candidates based only on their promises. Don’t believe them when they say, “I’m a’gonna …” Skeptically validate their answers by gathering data through pre-employments tests and behavior-focused questions....

VARs, Integrators, MSPs, CSPs, and ISVs: DevPro Journal is Here to Help Your Software...

I’ve seen a lot of changes over the past 17+ years since I started covering the B2B IT space. Four trends stand out from those early years:  RFID. In the early 2000s, the promise of one-cent RFID tags and “lights out...
business partnership

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
software-startup

Advice for Software Startups During the Pandemic

The current crisis may be the worst – or maybe the best thing that could have happened to your business.

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your...

What Start-Ups Need to Know About ISV Accelerators, Incubators and Coworking Spaces

If you have an ISV start-up, you know first-hand how hard it can be to get a new business off the ground. ISV accelerators, incubators or other start-up support programs can help your ISV...

How a Lawyer Launched A Fintech Startup

Georgina Nelson was on maternity leave from her job as a lawyer in London when she decided to launch tech startup TruRating. Her work for a consumer protection association (similar to Consumer Reports) educated...

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it...

Part 3: Hire for Character

Serial entrepreneur Jim Estill is known for many things. In 2017, he received international media attention for spending $1.5 million to resettle 58 Syrian refugee families in Canada. One of his other claims to...

Part 2: Hire for Bench Strength

When you’re hiring a salesperson for your startup software company, don’t hire a salesperson. When you’re hiring an entry-level manager for your developers, don’t hire an entry-level manager. When you’re hiring a receptionist, don’t...

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