Steps to Launching a Software Startup That Succeeds

Critical issues to launching a software startup include choosing co-founders, funding, establishing company culture, and understanding your market’s pain points.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.
IT talent shortage

Tips for Managing Software Developers Successfully

Building a high-performing team takes leadership skills, insight, and effort — but the pay-off in product quality, on-time delivery, and employee satisfaction can be great.

Part 5: Test, Don’t Guess

It’s a huge mistake to hire candidates based only on their promises. Don’t believe them when they say, “I’m a’gonna …” Skeptically validate their answers by gathering data through pre-employments tests and behavior-focused questions....

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and...

Overcoming the Challenges of Software Startup Growth

This ISV shares can’t-miss advice for managing more people, handling organizational issues, and going to market faster.

4 Must-Read Lessons for ISV Startups

With roots going back to 1993, NiceLabel, a developer of bar code label design and label management software, has gone through many changes over years and experienced every type of market condition you could...

The Challenge of Finding — and Refinding — Product-Market Fit

To succeed, you need to deliver the right product to the right market, but, for software startups, it’s not as easy as it sounds.

How to Avoid the “Me Too” Trap as a Software Startup

This developer shares why maintaining focus is vital to team alignment, efficient operations, and delivering value to your target market.

How a Lawyer Launched A Fintech Startup

Georgina Nelson was on maternity leave from her job as a lawyer in London when she decided to launch tech startup TruRating. Her work for a consumer protection association (similar to Consumer Reports) educated...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a...
ISV Startup

Why France is the New Incubator for Start-up ISVs

France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of the world’s favorite go-to spots for start-up software companies to...

This ISV is Using Real-Time Business Intelligence to Make Retail Smarter

Today’s retailers face many challenges. Online competitors such as Amazon provide customers with not only low prices and lots of variety, but with convenient and engaging shopping experiences. In response, brick and mortar stores...

How to Maintain Communication and Culture as a Growing Startup

Ensure, as your business grows, that you don’t build roadblocks that get in the way of input from employees and effective collaboration.

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With...

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