fundraise-startup-ipo

The Fundraising Founder: Understanding the Steps from Ideation to IPO

Part of being a successful founder is knowing who to accept money from and when. Here's fundraising that advice startup developers should heed.

How to Maintain Communication and Culture as a Growing Startup

Ensure, as your business grows, that you don’t build roadblocks that get in the way of input from employees and effective collaboration.
Content Marketing

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and what wasn’t. In digging further into the data, we learned (not surprisingly) that some ISVs...
software-startup

Why 9 Out of 10 Software Startups Fail

The startup world is competitive and leaves little room for error, but you can make it to IPO with an emphasis on important data and utilizing all the tools at your disposal.
reseller channel

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many others on the list, it's far more critical than many business owners think. A 2015...
Domain Extensions

Why Startups Should Choose the .io Domain

A descriptive .io domain can be key to successful digital branding, instantly communicating your value and providing greater visibility when potential users search for solutions online.
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Part 5: Test, Don’t Guess

It’s a huge mistake to hire candidates based only on their promises. Don’t believe them when they say, “I’m a’gonna …” Skeptically validate their answers by gathering data through pre-employments tests and behavior-focused questions. I love this quote by e-commerce pioneer and start-up expert Jay Samit from his book...

This ISV is Using Real-Time Business Intelligence to Make Retail Smarter

Today’s retailers face many challenges. Online competitors such as Amazon provide customers with not only low prices and lots of variety, but with convenient and engaging shopping experiences. In response, brick and mortar stores have had to adjust their businesses to simply survive. Many of the adjustments they’ve made...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...

E-Commerce Startup Takes Road Less Traveled to Success

Stackline self-funded, prioritizes “grit and flexibility” in hiring, and leverages customer feedback to direct R&D and their product roadmap.

Part 2: Hire for Bench Strength

When you’re hiring a salesperson for your startup software company, don’t hire a salesperson. When you’re hiring an entry-level manager for your developers, don’t hire an entry-level manager. When you’re hiring a receptionist, don’t hire a receptionist. Kinda contradictory, eh? Instead, hire someone who will start as a salesperson and...
cloud-computing

Part 4: Hire for Critical Thinking Ability

Let me make a hiring-related confession to you. When I’m reviewing résumés, I barely pay attention to the candidate’s school, their degree, and their grade point average. Of course if someone applying for a developer position had a 1.2 GPA in Comic Art from San Jacinto Trucking College, that...

Steps to Launching a Software Startup That Succeeds

Critical issues to launching a software startup include choosing co-founders, funding, establishing company culture, and understanding your market’s pain points.

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