The Challenge of Finding — and Refinding — Product-Market Fit

To succeed, you need to deliver the right product to the right market, but, for software startups, it’s not as easy as it sounds.

Overcoming the Challenges of Software Startup Growth

This ISV shares can’t-miss advice for managing more people, handling organizational issues, and going to market faster.

How to Avoid the “Me Too” Trap as a Software Startup

This developer shares why maintaining focus is vital to team alignment, efficient operations, and delivering value to your target market.

How to Build an Amazing Software Development Team for Your ISV Startup

High-performing teams take more than talented individuals — they take vision, planning, and management that helps them excel.
business partnership

How to Build Business Partnerships that will Help Your ISV Startup Grow

OEMs, resellers, and investors can all give your business a boost — if your partnerships have a solid foundation.
running a software business

Advice from Veteran ISVs to Startups: Keys to Running a Successful Software Business

You may be a genius at software development, but do you need some help running a software business effectively and profitably? Four established ISVs offer their advice.
Strategy

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Advice for ISV Startups, Boiled Down to One Word: Persistence

Even if you have a winning idea and a great product, to succeed you need to work past challenges and never give up.

4 Mistakes to Avoid When Building Your POS Reseller Channel

The distribution of a point of sale offering is a persistent challenge that every point of sale developer (ISV), with the hope of scaling their business, needs to contend with. Regardless of POS architecture, a network of value-added resellers (VARs) often makes the difference between a point of sale...
ISV Startup

Why France is the New Incubator for Start-up ISVs

France is known for a lot of things: fine wine, designer clothes, succulent cuisine… and now it’s starting to be recognized as one of the world’s favorite go-to spots for start-up software companies to set-up shop. France has always been a hotbed for ISVs in Europe, (historically coming in a...

What Start-Ups Need to Know About ISV Accelerators, Incubators and Coworking Spaces

If you have an ISV start-up, you know first-hand how hard it can be to get a new business off the ground. ISV accelerators, incubators or other start-up support programs can help your ISV company cross those hurdles and advance toward building a successful business. According to InBIA, a global...

Press Release Writing for Software Development Companies

Are you an ISV startup with a tight marketing budget looking for a simple way to generate some publicity? Learn how to write a press release. Press releases may seem a little passé in a time when people are using digital channels to get their news, but this straightforward, tried-and-true...

Create Killer Case Studies In-House: A Developer’s Guide

There’s a lot you can say about the software and apps your business offers, but it is often more powerful when someone else says it. Including social proof on your website and in your marketing materials can help you increase website visitors to prospects, and for a B2B audience,...

4 Steps To Becoming a Blockchain Developer

As enterprise interest in blockchain applications increases, companies are becoming frustrated to learn that there is a limited number of skilled people with experience in this field. Are you ready to step up and meet the demand by becoming a blockchain developer? In our series of articles on this technology,...

5 Lead Generation Strategies for Software Startups

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be...

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