5 DevOps Mistakes that Can Crush ISV Startups

Industry experts will tell you the best way to evolve your startup ISV into an established ISV is with DevOps— and they’re probably right. DevOps, however, which has only been in the mainstream for a little less than a decade, can be a difficult concept to master, and many...
Content Marketing

Inbound Marketing for ISVs: Which Direction is Your Marketing Headed?

With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using...

6 Tips for Building a Winning Corporate Culture

As you think about all the things on your "to do" list to make your ISV company successful, where does "build a great corporate culture" rank? While this topic isn't as straightforward as many others on the list, it's far more critical than many business owners think. A 2015...
incorporating SEO keywords into website content

SEO Tips for ISVs: The Right Way to Use SEO Keywords

If your ISV company is deploying inbound marketing techniques to attract leads to your website, you need to master SEO. Search engine optimization is optimizing content so that it appears when your target audience searches on sites like Google or Yahoo. The ultimate SEO utopia would be to have...

How Does your Software Align with the Hottest M&A Trends?

At RSPA Inspire 2018, a business thought leadership conference I recently attended, Jeff Riley, VP of mergers and acquisitions, for The Corum Group, gave a presentation on the mergers and acquisitions (M&A) tech landscape. What struck me most about his presentation was how many ISVs are naturally aligned with...
Content Marketing

Here’s Where ISVs are Failing in Their Marketing

Last month, DevPro Journal shared some results of a joint marketing survey conducted with value-added distributor BlueStar (via their ISV Connect program). Seventy-nine ISVs shared their experiences with marketing — what was working and what wasn’t. In digging further into the data, we learned (not surprisingly) that some ISVs...

David vs Goliath: How Addigy is Challenging Much Larger Competition

In the corporate world, PCs, laptops, and mobile devices can be a nightmare to manage. Patches, troubleshooting, and routine maintenance for tens, hundreds, and even thousands of devices — often deployed across multiple locations — can stress an IT department. Many companies offload this work to outside firms such...

What’s Your Criteria for a Cloud Provider?

For software hosted in a cloud environment, the most critical decision an ISV can make is selecting the cloud provider. With companies such as Amazon, Google, Microsoft, IBM, and Oracle as options, ISVs have great choices — perhaps too many. How do you decide between one or the other?...

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it into the hands of your potential customers. Indeed, when it comes to selling and marketing your software solutions, there are a variety of different ways...

Part 5: Test, Don’t Guess

It’s a huge mistake to hire candidates based only on their promises. Don’t believe them when they say, “I’m a’gonna …” Skeptically validate their answers by gathering data through pre-employments tests and behavior-focused questions. I love this quote by e-commerce pioneer and start-up expert Jay Samit from his book...

Part 4: Hire for Critical Thinking Ability

Let me make a hiring-related confession to you. When I’m reviewing résumés, I barely pay attention to the candidate’s school, their degree, and their grade point average. Of course if someone applying for a developer position had a 1.2 GPA in Comic Art from San Jacinto Trucking College, that...

Part 3: Hire for Character

Serial entrepreneur Jim Estill is known for many things. In 2017, he received international media attention for spending $1.5 million to resettle 58 Syrian refugee families in Canada. One of his other claims to fame is investing in over 150 start-up companies – didn’t I say this guy was...

Part 2: Hire for Bench Strength

When you’re hiring a salesperson for your startup software company, don’t hire a salesperson. When you’re hiring an entry-level manager for your developers, don’t hire an entry-level manager. When you’re hiring a receptionist, don’t hire a receptionist. Kinda contradictory, eh? Instead, hire someone who will start as a salesperson and...

Part 1: The Importance of People Decisions, and the Fallacy of Your Gut

“If it starts right, it finishes right.” My coach repeated that phrase incessantly during the years I played basketball at a small Catholic college in Erie, Pa., and his voice has been in my head ever since as I’ve built several teams over the years in the business world. It’s the...
ISV Startup

7 Candid Lessons for ISV Startups

First, some perspective… In the restaurant world, getting feedback on dining experiences can be very valuable to management and ownership. The trouble is actually getting the feedback. When the first post-dining surveys were rolled out, restaurateurs were so excited to get feedback, they didn’t care what they got. Then, once...

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