The U.S. cannabis market size was estimated at USD 10.8 billion in 2021 and is expected to reach USD 13.2 billion this year. While many states are moving toward full legalization (i.e., medically and recreationally) it remains illegal federally, creating many business challenges – plus significant opportunities for those who can help solve them.
In today’s podcast, Jim Roddy, CEO of the Retail Solutions Providers Association (RSPA), offers tips for B2B software companies looking to break into this market.
Resources referenced in the podcast:
- NORML (National Organization for the Reform of Marijuana Laws)
- RSPA Cannabis Community
- The Walk-On Method: 31 Underdogs Who Became Extraordinary
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