July 2018 Issue
Trend Articles
3 Retail IoT Trends Influencing the Software Market
Retailers are beginning to explore the potential of Internet of Things (IoT) applications, which is creating new opportunities for ISVs. In a vast retail...
3 Signals That Your Business Partnerships Aren’t Working
The first indications your partners are standing in the way of business growth will come from your customers. Here’s how to form smarter alliances.
4 Things an ISV Needs to Know Before Choosing a Mobile Printer
If your application is designed to give your customers mobile printing functionality, you need to integrate and certify your software with mobile printer hardware....
5 Great Books to Help You Grow Your Business
Successful business owners never stop learning and always stay open to innovation. There’s an easy way to tap into the ideas you need to...
5 Questions to Answer When Choosing a Cloud Provider
Software development in the cloud is increasingly more commonplace. Gartner research is seeing the greatest cloud computing market gains in Infrastructure as a Service...
A Letter to ISVs: To Sell or Not To Sell Hardware
Faced with the decision of whether or not to sell hardware? Christophe Naasz of Star Micronics outlines the pros and cons to help you make the right decision for your business.
Can Anti-malware Prevent .LNK Cyberattacks?
Advice a short time ago was to tell your clients not to click on .EXE files, and email server security allowed people to reject...
Go-to-Market Strategies for Successful Software Commercialization
In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even...
Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?
Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.
ISV Email Marketing Strategies that Build a Sales Channel
Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.
ISVs: Get Ready for the California Consumer Privacy Act
The California Consumer Privacy Act website’s homepage starts off by saying, “They said it couldn’t be done … But we did it anyway.”
On June...
Q3 2018 Security Update: ISVs Must Focus on Small Business, Latest Cyberthreats
You may have the solution that can keep your clients safe from current cyberattacks and security risks. Here are current security challenges your clients...
The Top 10 Essential Elements of an ISV’s Website
A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.
