APG Cash Drawer Announces New Branding Initiative Including New Website and Trade Show Booth Experience at NRF 2018

Global cash management solution manufacturer debuts new branding at Retail’s Big Show to drive world-class customer experiences at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new branding initiative. The initiative includes a new website, http://www.cashdrawer.com and new trade show booth all being debuted at the NRF 2018 convention from January 14th – 16th, in New York, New York.

“As we continue to grow our  cash management solutions worldwide, it’s imperative that our brand and digital experience provide our customers with the resources they expect now and in the future,” stated Stephen Bergeron, V.P. of Global Marketing at APG. “As technology continues to evolve, our new branding enforces our commitment to innovation and the durable products we make. APG’s solutions and brand are known for its ability to deliver innovative technologies that globally enhance efficiency and security at the point of sale.”

A new streamlined navigation allows customer to find the resources they need quickly to make educated business decisions. The new website addresses POS pain points from reducing or eradicating cash shrinkage to creating technologies that grant POS peripherals secure connectivity to mobile POS platforms. Through a dynamic cash drawer configurator, users can build a wide range of solutions based on their local retail environment, number of transactions, cash management specifications and mobile integration requirements — on any mobile device. APG’s value-added services and support pages aim to ultimately deliver customers seamless transactions and exceptional service at the point-of-sale.

“Branding involves all parts of our company,” stated Breanna Brown, Global Marketing Manager at APG. “To create an effective visual brand, it’s carried across everything we produce and graphically reflects our support to our customers. The new branding elements consist of new colors, fonts and iconic imagery that invoke confidence, value and security. The look of APG’s brand reveals the personal side to APG’s innovative products:  a new visual language that consists of dynamic photography paired with colors and typefaces to communicate a clean and friendly look – mirroring our company and its culture.”

“This strategic branding initiative aligns with our vision to be our customers best as well as preferred choice for cash management solutions at the point of sale,” continued Bergeron. “Through an atmosphere of teamwork and open communication, we encourage creative new ideas and provide a challenging environment to produce pioneering, error-free, and competitive products. We strive to provide superior value to our customers by continually improving and meeting or exceeding their requirements.” 

About APG Cash Drawer, LLC

Retail payments are changing, yet there is still $1.5 trillion in cash in circulation. In fact, cash represents between 30 to 45% of all global transactions. APG has been designing and delivering cash management solutions with a variety of size, color, interface, and integration options for over 39 years. Whether you need a custom design, general application cash drawer or a product for a mobile shopping experience, APG has a solution. With our durable and dependable products installed, an APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no preventative maintenance, and no headaches. To learn more about our products, visit http://www.cashdrawer.com or call 763-571-5000. Follow us on Twitter at @apgcashdrawer and on Facebook.

DevPro Journal Staff