Seiko Instruments Names Veteran Sales Manager to Lead U.S. West Coast Region

Thermal printer company appoints James Prince to focus on technical sales, business development efforts.

Seiko Instruments USA Inc. (SII) Thermal Printer Division,, a globally recognized leader in thermal printer technology, today announced that it has named James Prince as Regional Sales Manager, Western U.S. and Canada. Focusing on these specific geographical regions, Prince will maintain and grow relationships with both distributors and sales representatives in regard to Seiko’s POS, Smart Label, Panel Mount, Mobile Printer and Smart Label Printer (SLP) products. He will be based out of Dallas, Texas.

James Prince
Regional Sales Manager, Western U.S. and Canada
Seiko Instruments

Prior to joining Seiko Instruments last month, Prince most recently worked as a field sales representative for distributor Wesgarde Components Group; he also previously served as Gulf Coast Manager for CODE Corporation. Prince also held positions in the POS printer channel, specifically with Fujitsu as Sales Channel Manager for North America, and at Star Micronics as Technical Sales Manager/OEM Channel Sales.

“It’s a great time to be part of the thermal printer channel, especially as there are countless new innovations and technologies going to market each day,” Prince said. “I’m beyond excited to be back within this space, and I look forward to growing Seiko’s current distributor and partner relationships, as well as forging new ones that will undoubtedly further our position as a leader within our market when it comes to servicing both partners and end-user customers.”

“With James (Prince) joining Seiko Instruments, I am confident that he will take sales tactics and strategies to the next level when it comes to the U.S. West Coast and Canadian regions,” said Yoshi Murakami, General Manager, Seiko Instruments USA. “We are proud to have James on the team, and with his background and industry expertise and experience, there was no question he would be a natural fit for us.”

For more information on Seiko Instruments USA, please go to, or call (877) 905-2291.

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About Seiko Instruments Inc.

As a Seiko Holdings Corporation subsidiary, Seiko Instruments (SII) represents a globally recognized brand, embodying innovative design and precision manufacturing excellence. Founded in 1937, SII currently has more than 13,000 employees worldwide. The company manufactures and markets electronic components, consumer electronics, communication and network technology, scientific instrumentation, precision manufacturing technology, and a complete lineup of receipt printers, mobile printers, kiosk printers, and OEM printing solutions.

Information about Seiko Instruments mobile printersportable printersreceipt printersPOS printerspoint of sale printers, and thermal printer mechanisms can be found at

DevPro Journal Staff