The Reseller Collaboration Company announced today their acquisition of an ownership interest in Synetouch Solutions, a software developer of Point of Sale solutions for restaurants. The group of eight veteran POS VARs, with several decades of combined industry experience, will additionally assume an active role in the management of the business.
Synetouch, founded in 2013, is based in Sarasota, FL. The Synetouch POS solution utilizes Apple iPads as the POS terminals delivering the tablet/mobile functionality that restaurants need and want. Development of the product is guided by the resellers, ensuring strategic and competitive positioning in the market.
“We believe this business model with tight collaboration between an ISV and its reseller channel will benefit all parties,” said Gyula Lukacs, Synetouch Founder and CEO. “We understand that resellers have choices about what products to sell. Our goal is to be the best product for a reseller to sell, and we define best as being the product that will add the most value to their business. Our unique ownership and management structure supports our ability to achieve that goal.”
Through the Reseller Collaboration Company, Synetouch Solutions offers a reseller program that enables new resellers to earn ownership in the company. “VARs can now earn equity in the product that they sell and support. This provides a great opportunity for resellers to increase the value of their business” said Hunter Allen, President of Cervion Systems, a Synetouch reseller and a member of the Reseller Collaboration Company.
Synetouch Solutions will be attending the RSPA RetailNOW industry event July 28th – 31st in San Antonio, TX. Interested resellers are welcome to stop by booth #640 to learn how they can become an owner or resellers can visit the website www.synetouch.com or call (855) 776-6488.